# Minimalist Smart Wallets The Where’s Wallet Is Easy to Find When Lost By Rebecca Byers | Published 2015-02-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wheres-wallet References: [holycool.net](http://www.holycool.net/wheres-wallet-smart-wallet-youll-never-lose/) & [kickstarter](https://www.kickstarter.com/projects/mijlo/wheres-wallet-the-smart-wallet-youll-never-lose) Currently up for funding on [Kickstarter](https://www.trendhunter.com/trends/origami-wallet), the Where's Wallet is a chic [smart wallet](https://www.trendhunter.com/trends/iclutch-smart-wallet) with a tiny, unobtrusive sensor that connects to your smartphone via Bluetooth. The Where's Wallet incorporates the latest technology without compromising the design, coming in a variety of colors, is made from full grain, vegetable-tanned leather and has three different designs, the slip, the bi-fold and the clutch. The Where's Wallet works with Android and [iPhone](https://www.trendhunter.com/trends/esr-geo-wallet) smartphones and, in addition to the tracking feature for when it has been misplaced, can be set to notify its owner if they leave home without it. The clever digital wallet also has out of range and last location alert features, to help its owner retrace their steps. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Smart Wallets with Tracking Features:** Incorporating tracking technology into wallets creates an opportunity for a disruptive product in the wearable tech industry. - **Integration of High-tech and Fashion:** Combining fashionable designs with high-tech features is a trend with potential in the fashion tech industry. - **Bluetooth Technology in Accessories:** Using Bluetooth to connect accessories to smartphones presents disruptive innovation opportunities in the tech accessories industry. ### Who This Affects Most - **Wearable Tech:** The integration of tracking technology into smart wallets creates a disruptive innovation opportunity in the wearable tech industry. - **Fashion Tech:** Fusing high-tech features with fashionable designs presents disruptive innovation opportunities in the fashion tech industry. - **Tech Accessories:** Connecting accessories to smartphones via Bluetooth presents a disruptive innovation opportunity in the tech accessories industry. ## Related on Trend Hunter - [Self-Locating Wallets](https://www.trendhunter.com/trends/esr-geo-wallet.md) - [Wallet-Specific Tracking Devices](https://www.trendhunter.com/trends/smart-wallet-tracker.md) - [Trackable Magnetic Smartphone Wallets](https://www.trendhunter.com/trends/nomad-leather-mag-wallet.md) - [Ultra-Slim Wallet Trackers](https://www.trendhunter.com/trends/tracking-card-pro.md) - [Smartphone-Charging Smart Wallets](https://www.trendhunter.com/trends/smartphonecharging-smart-wallets.md) - [Advanced Wallet-Friendly Trackers](https://www.trendhunter.com/trends/aircard.md) - [Trackable Travel Wallets](https://www.trendhunter.com/trends/trackable-passport-wallet.md) - [Sleek Modern Trackable Wallets](https://www.trendhunter.com/trends/tracking-card.md) - [Ultra-Slim Wallet Trackers](https://www.trendhunter.com/trends/chipolo-card-point.md)