# Illusive Character Sneaker Collaborations The Where's Waldo x Vans Collection is Easy to Find By Michael Hemsworth | Published 2021-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wheres-waldo-x-vans-collection References: [comicbook](https://comicbook.com/gear/news/wheres-waldo-vans-sneakers-can-be-found-right-here/) & [vans](https://www.vans.com/webapp/wcs/stores/servlet/VFSearchDisplay?storeId=10153&catalogId=10703&langId=-1&beginIndex=0&searchSource=Q&sType=SimpleSearch&searchTerm=waldo&cm_mmc=LinkShare-_-Affiliate-_-QWRySPpZl00-_-321433&utm_source=linkshare&utm_medium=affiliate&utm_campaign=QWRySPpZl00&ranMID=24747&ranEAID=QWRySPpZl00&ranLinkID=10-1&ranSiteID=QWRySPpZl00-IVGurFWr4DhzBDMEm37Urw) The Where's Waldo x [Vans](https://www.trendhunter.com/trends/vans-x-pop-mart) collection is one of the latest collaborations from the [iconic footwear brand](https://www.trendhunter.com/trends/beams-and-vans) that will provide avid fans of the namesake book franchise with a way to literally wear their prowess on their person. The collection includes a range of shoe styles, garments and accessories that all call to mind the namesake Where's Waldo book series with classic characters to boot. The iconic red and white color scheme as well as pops of light blue throughout are sure to be recognized by avid fans who grew up trying to locate the namesake character as well as his friends. The Where's Waldo x Vans collection is priced starting at $26 and is being made available directly from the brand as well as select retailers. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Character Collaborations:** Collaborations between popular characters and brands can create unique and highly sought-after products for fans. - **Nostalgic Collections:** Creating collections that tap into nostalgia can attract customers who have an emotional connection to the source material. - **Branded Merchandise:** Using well-known characters to create branded merchandise can be a lucrative business strategy. ### Where This Applies - **Fashion and Apparel Industry:** Fashion and apparel brands can collaborate with popular characters to create unique and trendy collections that appeal to fans and bring in additional revenue. - **Publishing Industry:** Publishing houses or authors can partner with fashion or merchandise companies to produce branded merchandise that extends the life and reach of their IPs. - **E-commerce Industry:** E-commerce platforms and retailers can stock and sell collaborations featuring popular characters, which can attract a large customer base and drive sales. ## Related on Trend Hunter - [Collectible Brand Clothing Collabs](https://www.trendhunter.com/trends/vans-x-pop-mart.md) - [Collab Fashion Trainers](https://www.trendhunter.com/trends/valentino-x-vans.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [Graphic Skate Sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover.md) - [Café Collaborative Skate Footwear](https://www.trendhunter.com/trends/vans-and-papergirl.md) - [Vibrant Cartoon-Themed Footwear](https://www.trendhunter.com/trends/heydude-x-spongebob.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Wizardly Sneaker Collabs](https://www.trendhunter.com/trends/reebok-x-harry-potter.md)