# Chocolatier Holiday Games Purdys Chocolatier's 'Where's Philbert?' Game is Launching for Easter By Jana Pijak | Published 2024-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wheres-philbert References: [businesswire](https://www.businesswire.com/news/home/20240216159568/en/Purdys-Chocolatier-Is-Hopping-Into-Easter-With-New-%E2%80%9CWhere%E2%80%99s-Philbert%E2%80%9D-Game-and-Chocolates-Galore)  [Purdys Chocolatier](https://www.trendhunter.com/trends/2024-easter-collection) is celebrating Easter festivities with its latest family-friendly activity, "Where's Philbert?" The game revolves around a stuffed hedgehog named Philbert, who mysteriously moves to a new hiding spot in the house every night, courtesy of parents or guardians. Children will wake up each morning eager to search for Philbert, discovering him in amusing situations and with [chocolate surprises for the whole family](https://www.trendhunter.com/trends/2025-easter-treats). Philbert also keeps a watchful eye on families, promising to reward good behaviour with Purdys chocolate on Easter morning. Julia Cho, Director of Marketing at Purdys Chocolatier recently spoke about the new activity, which aims to blend the brand's artisan chocolate and family time. Cho also shared that families can post their favourite Philbert adventures on social media channels this spring. For those eager to join in the fun, Philbert is available for purchase directly from [Purdys Chocolatier's website](https://www.trendhunter.com/trends/purdys-chocolatier-products). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 37% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Holiday Activities:** Engaging consumers through interactive family-friendly games and experiences during seasonal celebrations. - **Branded Storytelling Campaigns:** Utilizing a character-driven approach to connect consumers with a brand's values and products through playful narratives. - **Digital Engagement Strategies:** Leveraging social media platforms to encourage user-generated content and foster virtual community participation. ### Industries Being Reshaped - **Confectionery:** Exploring innovative ways to infuse traditional chocolate products with interactive storytelling for enhanced consumer engagement. - **Marketing and Advertising:** Developing creative brand campaigns that merge physical and digital experiences to resonate with target audiences on a personal level. - **E-commerce:** Implementing direct-to-consumer sales strategies that capitalize on unique online activities and drive customer interactions with the brand. ## Related on Trend Hunter - [Artisanal Easter Chocolates](https://www.trendhunter.com/trends/2024-easter-collection.md) - [Interactive Easter Chocolate Experiences](https://www.trendhunter.com/trends/gold-bunny.md) - [Decadent Easter Chocolates](https://www.trendhunter.com/trends/easter-2025.md) - [Chocolatier Fundraising Programs](https://www.trendhunter.com/trends/purdys-chocolatier.md) - [Heritage-Honoring Holiday Chocolates](https://www.trendhunter.com/trends/purdys-chocolatier-holiday-range.md) - [Spring-Themed Chocolate Brand Activities](https://www.trendhunter.com/trends/hersheys-chocolate-worlds.md) - [Decadent Easter Chocolate Collections](https://www.trendhunter.com/trends/ferrero-rocher-easter-range.md) - [Easter-Themed Chocolate Collections](https://www.trendhunter.com/trends/thortons.md) - [Filled Chocolate Easter Eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs.md)