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# Couture Children's Books
The 'Where's Karl?' Picture Book Refashions an Iconic Kid's Classic

By Malika Renee Butss | Published 2015-08-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wheres-karl
References: [hypebeast](http://hypebeast.com/2015/8/karl-lagerfeld-set-to-star-in-his-own-wheres-waldo-parody) & [penguinrandomhouse](http://www.penguinrandomhouse.com/books/249690/wheres-karl-by-stacey-caldwell-and-ajiri-a-aki-illustrated-by-michelle-baron/)

Fashion legend Karl Lagerfeld has become even more impossible to find in his latest book 'Where's Karl?.' The [posh picture book](https://www.trendhunter.com/trends/from-louis-to-vuitton) is a high-fashion adaptation of the timeless 'Where's Waldo?' series.

Though Karl Lagerfeld is one of the most recognizable faces in fashion, the German fashion designer is quite illusive during fashion week festivities. In partnership with Ajiri A. Aki, Stacey Caldwell has captured the successful anomaly through this very fabulous version of the [children's book](https://www.trendhunter.com/trends/savvy-suzanna) 'Where's Waldo?.' Titled 'Where's Karl?' this book follows a fictional fashion blogger through 15 cities around the world in pursuit of the infamous Karl.

Each page displays brilliant illustrations by Michelle Baron, who draws Karl juxtaposed among other [fashion personalities](https://www.trendhunter.com/trends/bookstore-and-caf) such as Ricardo Tisci, Bill Cunningham, Grace Coddington and many more.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 43% | Activity: 65% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Fashion-focused Kid's Books:** Opportunity for kid's books that cater to fashion-conscious families.
- **Personalized Children's Storybooks:** Opportunity for storybooks that are tailored to a child's interests and hobbies.
- **Celebrity-inspired Picture Books:** Opportunity for picture books that feature pop-culture icons and figures for young readers.

### Who This Affects Most

- **Publishing:** Innovative publishers could create a new category of children's literature, catering to children with unique interests.
- **Fashion:** Fashion houses could develop other products that cater to children, providing a new market and diversifying their offerings.
- **Entertainment:** Entertainment companies could produce children's content that incorporates pop-culture figures, appealing to young readers and their franchises.

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