# Heartwarming Holiday Cracker Campaigns RITZ Debuts 'Where There's Love, There's Family' Holiday Ad By Grace Mahas | Published 2020-11-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/where-theres-love-theres-family References: [prnewswire](https://www.prnewswire.com/news-releases/ritz-brand-promotes-message-of-inclusion-and-belonging-with-launch-of-where-theres-love-theres-family-holiday-ad-campaign-301170487.html) & [ritzcrackers](https://www.ritzcrackers.com/holiday-campaign) With the holiday season just around the corner, [RITZ](https://www.trendhunter.com/trends/ritz-salty-club) Brand is promoting a message of inclusion and the importance of chosen families with its new 'Where There's Love, There's Family' [holiday ad campaign](https://www.trendhunter.com/trends/john-lewis-2025). The emotionally-charged commercial and social media campaign aims to remind consumers that blood relations aren't the only way to define family. Patty Gonzalez, Senior Director of Marketing at [Mondelēz](https://www.trendhunter.com/trends/footballshaped-crackers), commented on the new campaign, stating: "'Where There's Love, There's Family' challenges the definition of 'family' and the belief that it has to be defined by blood or marriage. At a time when our families may be strained as a result of social distancing, political tensions or personal orientations and identities, the RITZ brand's campaign is intended to encourage Americans to help build a more accepting world and welcome in those that may be feeling disconnected or alone." Image Credit: RITZ Brand ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 9% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Inclusive Advertising:** Creating campaigns that promote inclusion and challenge traditional definitions of family can disrupt the advertising industry and appeal to diverse consumer segments. - **Emotional Marketing:** Utilizing emotionally-charged storytelling in advertising campaigns provides an opportunity to connect with consumers on a deeper level and foster brand loyalty. - **Social Media Campaigns:** Leveraging social media platforms to amplify brand messages and engage with consumers is an effective way to reach a wider audience and generate buzz. ### Industries Being Reshaped - **Food and Beverage:** Brands in the food and beverage industry can tap into the trend of inclusive advertising to strengthen their brand image and resonate with diverse consumer demographics. - **Marketing and Advertising:** Marketing and advertising agencies can embrace emotional marketing strategies to create impactful campaigns that resonate with consumers and drive brand success. - **Digital Marketing:** Digital marketing agencies can capitalize on the rise of social media campaigns to help businesses connect with their target audience, increase brand visibility, and drive customer engagement. ## Related on Trend Hunter - [Food-Themed Holiday Campaigns](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign.md) - [Playful Football-Shaped Crackers](https://www.trendhunter.com/trends/footballshaped-crackers.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Festive Cream Cheese Campaigns](https://www.trendhunter.com/trends/youve-got-a-friend-in-philly.md) - [Firebrand Chef Cracker Ads](https://www.trendhunter.com/trends/unapologetically-wholesome.md) - [Nostalgic Seasonal Snack Campaigns](https://www.trendhunter.com/trends/tyrrells-campaign.md) - [Family-Honoring Festive Campaigns](https://www.trendhunter.com/trends/family-campaign-1.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Golden-Baked Summertime Crackers](https://www.trendhunter.com/trends/ritz-sunkissed.md)