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# Monstrous Shadow Editorials
Where the Wild Things Are by Luca Meneghel Stars Model Aija Kivi

By Meghan Young | Published 2014-06-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/where-the-wild-things-are-by-luca-meneghel
References: [fashionising](http://www.fashionising.com/pictures/b--edge-world-photography-illustration-collide-76290.html) & [lucameneghel](http://www.lucameneghel.com/)

Where the Wild Things Are by Luca Meneghel, a photographer born in Belluno, Italy, and based in Bolzano, is a fashion photoshoot that melds illustrations with the real world. But instead of incorporating the beloved characters from Maurice Sendak's children's book, it focuses on [monstrous shadows](https://www.trendhunter.com/trends/the-monsters) that are much more scary.

Starring model Aija Kivi, Where the Wild Things Are by Luca Meneghel features the work of artist Norma Nardi. The dark drawings perfectly compliment the [all-black wardrobe](https://www.trendhunter.com/trends/jiyongkim-fw25), which was put together by stylist Daisy Welponer. The Gothic looks were perfected equally [haunting eye makeup](https://www.trendhunter.com/trends/bouquet-collection-1) and a slicked back coif by makeup artist and hair stylist Sabine Gutwenge. The images were shot in the great outdoors.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 45% | Activity: 54% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Dark Illustrative Fashion Editorials:** The melding of illustrations and fashion photography to create edgy pieces.
- **Monstrous Shadow Photography:** The use of dark, terrifying shadows to create a horror-like atmosphere in photography.
- **Outdoor Gothic Fashion Photography:** Shooting eerie fashion shoots in the great outdoors, combining fashion and nature.

### Sectors Adopting This

- **Advertising:** Fashion and beauty brands can use illustrative techniques to create advertising campaigns that stand out.
- **Publishing:** Book publishers can add dark illustrations to fashion editorials for a unique and trendy twist.
- **Entertainment:** Artists and performers can use monstrous shadows in stage production designs for a hauntingly memorable experience.

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