# Promotional Pop-Up Books 'Where Should We Go' was Created by Nate Coonrod for Nokia Mobile By Amelia Roblin | Published 2011-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/where-should-we-go References: [notcot.org](http://www.notcot.org/post/38304/) & [natecoonrod](http://natecoonrod.com/#1048227/where-should-we-go) Hidden behind the pages of 'Where Should We Go' by Nate Coonrod is a surprise that kids nowadays would appreciate: a smartphone! The playful pop-up book was created by the illustrator to house the new [Nokia](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept) mobile phone within a lighthearted story of a traveling family. Driving from forest, to coast, to country and mountains, the clan search for the perfect place to holiday, with their handy handset as a GPS. 'Where Should We Go' is a [child-friendly publication](https://www.trendhunter.com/trends/tinyherostories) that's appealing to the whole family -- especially thanks to the cellphone bonus at the back. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Interactive Pop-up Books:** Incorporate technology with children's books by designing interactive pop-up books that feature electronic devices such as smartphones or tablets for an enhanced reading experience. - **AR/VR Books:** Augment the traditional reading experience by creating AR/VR books which can be brought to life using a smartphone app or VR headset, creating an immersive and interactive experience. - **Smart Toys:** Integrate technology and playtime with smart toys that offer educational and interactive features, enhancing the overall child's learning and entertainment experience. ### Industries Being Reshaped - **Publishing:** Incorporate technology and create interactive and engaging stories for young audiences to stay relevant in the digital age and attract new readers. - **Toys and Games:** Develop smart toys that offer interactive and educational features to provide both entertainment and learning opportunities for children. - **Mobile Devices:** Partner with publishing companies and toy manufacturers to provide mobile devices for their products as a way to increase sales and offer additional functionalities to their customers. ## Related on Trend Hunter - [Smartphone-Concealing Books](https://www.trendhunter.com/trends/gatbook.md) - [Vibrant Artist Pop-Up Books](https://www.trendhunter.com/trends/keith-haring-popup-book.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md) - [Space-Themed Flip Phone Sets](https://www.trendhunter.com/trends/pop-mart-x-samsung-galaxy-z-flip6.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Voice-Activated Books](https://www.trendhunter.com/trends/readyland.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Child-Forward Travel Planning Kits](https://www.trendhunter.com/trends/trip-jones.md)