# Sobering Meat Consumption Stats The Educational Meat Atlas Examines Where Food Comes From By Alyson Wyers | Published 2014-05-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/where-food-comes-from References: [fastcocreate](http://www.fastcocreate.com/3030733/the-meat-atlas-everything-you-never-wanted-to-know-about-where-your-food-comes-from) & [foeeurope.org](http://www.foeeurope.org/sites/default/files/publications/foee_hbf_meatatlas_jan2014.pdf) A series of graphs called the Meat Atlas shows you everything you probably don't want to know in regards to where food comes from. The colorful and sobering guide critically examines [environmental sustainability](https://www.trendhunter.com/trends/incredibly-sustainable-reporting-tool) when it comes to meat consumption. Rather than being a scare strategy, the Meat Atlas is intended to be an educational tool. Factory farms have a wide reaching impact environmentally and economically, but there are [meat production alternatives](https://www.trendhunter.com/trends/cultivated-meats) policymakers should consider. With stats like 60% of cows are inedible, the Meat Atlas offers food for thought when you think about where food comes from. A grassroots environmental network called Friends of the Earth Europe compiled the disconcerting data highlighted in the Meat Atlas. The organization advocates for [sustainable agriculture](https://www.trendhunter.com/trends/animal-protein-supply-chain) that supports family farms and reduces harmful eco effects on developing nations. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 21% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Alternative Meat Production:** The Meat Atlas highlights the negative environmental and economic impact of factory farming, creating opportunities for alternative meat production methods. - **Sustainable Agriculture:** Friends of the Earth Europe's research presented in the Meat Atlas recommends sustainable agriculture as a way to reduce harmful environmental impact. - **Consumer Education:** The educational Meat Atlas provides valuable information to consumers on the negative impact of meat consumption, creating opportunities for consumer education. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore alternative meat production methods and sustainable agriculture to reduce negative environmental impact highlighted by the Meat Atlas. - **Health and Wellness:** Health and wellness industry can leverage the educational value of the Meat Atlas to promote conscious eating and healthy food choices. - **Environmental Advocacy:** Environmental advocacy companies can leverage the Meat Atlas data to encourage sustainable agricultural policies and support family farms. ## Related on Trend Hunter - [Cruelty-Free Grocery Catalogues](https://www.trendhunter.com/trends/ethical-food-products.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Anti-Meat Hypnosis Programs](https://www.trendhunter.com/trends/the-raging-pig-company.md) - [Cultivated Meat Chatbots](https://www.trendhunter.com/trends/the-cultivator.md) - [Free-Roaming Animal Meats](https://www.trendhunter.com/trends/knepp-wild-range-meat.md) - [Cultivated Pork Alternatives](https://www.trendhunter.com/trends/cultivated-pork.md) - [Alt Meat Minces](https://www.trendhunter.com/trends/matr-fungi-mince.md) - [Mycelium-Based Bacon](https://www.trendhunter.com/trends/atlast.md) - [Plant-Based Catering Guides](https://www.trendhunter.com/trends/proveg-international-catering-guide.md)