# Burnvertising Tabasco Pepper Sauce Ads Bring the Heat By Vincent Salera | Published 2009-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/when-youre-hot-youre-hot-tabasco-pepper-sauce-amplifies-the-hot-effect References: [adsoftheworld](http://adsoftheworld.com/media/print/tabasco_megaphone) These ads for [Tabasco Pepper Sauce](https://www.trendhunter.com/trends/absolut-tabasco) really drive the message loud and clear that their sauce is *scorching* hot. Although, we are all very aware that [Tabasco Sauce is spicy](https://www.trendhunter.com/trends/sephora-collection-x-tabasco-brand-lip-glosses), it's the use of the images of the phone, megaphone and harmonica with burned mouthpieces that make these [ads grab your attention](https://www.trendhunter.com/trends/national-advertising-campaign). My favorite one is the ad with the phone--imagine having to give a good night kiss to someone who just ate something spiced with Tabasco! ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Spicevertising:** Integrating spicy foods into advertising campaigns to create an immediate reaction from the audience. - **Sensory Marketing:** Using visual and tactile elements in advertising to activate the viewer's senses and create a lasting impression. - **Shockvertising:** Using provocative and attention-grabbing visuals to shock and engage viewers, creating a memorable advertising campaign. ### Industries Being Reshaped - **Food and Beverage:** Opportunity to create unique and attention-grabbing marketing campaigns for spicy products that engage multiple senses. - **Advertising and Marketing:** Opportunity to implement new and creative advertising strategies that shock and engage viewers in a memorable way. - **Consumer Goods:** Opportunity to use sensory marketing to create a unique and memorable brand experience for consumers interacting with products. ## Related on Trend Hunter - [Hot Sauce Branding Campaigns](https://www.trendhunter.com/trends/hot-sauce-sayings.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Art-Inspired Vibrant Sauces](https://www.trendhunter.com/trends/hot-sauce-store.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Spicy Limited-Edition Offerings](https://www.trendhunter.com/trends/pizza-pizza-x-tabasco.md) - [Complimentary Hot Sauce Bars](https://www.trendhunter.com/trends/hot-sauce-bar.md) - [Flavor-First Hot Sauces](https://www.trendhunter.com/trends/smaak.md) - [Co-Branded Spicy Vodkas](https://www.trendhunter.com/trends/absolut-tabasco.md)