# Mid-Summer Streetwear Launches Born x Raised Drops the When the Smoke Clears Collection By Amy Duong | Published 2024-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/when-the-smoke-clears-collection References: [bornxraised](http://bornxraised.com/)  Fashion imprint [Born x Raised](https://www.trendhunter.com/trends/born-online) prepares to drop the latest range this mid-summer season in the form of the When the [Smoke Clears](https://www.trendhunter.com/trends/gelnyc-4) collection. The highly anticipated drop is comprised of items such as boxer briefs and a special edition artist series shirt from [Polo Cutty](https://www.trendhunter.com/trends/supreme-x-la-martina-x-jacob-co), a dear friend of the team at Born x Raised and a notable graffiti artist. Some of the pieces in the range are signature to the brand which is joined by more exciting components as well. Some of the notable accessories that make up the collection include a branded tote bag, the snapback caps, New Era fitted cap, logo skully, as well as a license plate frame that reads "I stole this car" in an Old English font. Image Credit: Born x Raised ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 97% | Activity: 47% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Artist Collaboration Streetwear:** Collaborations with notable graffiti artists bring unique, limited-edition designs to streetwear collections. - **Branded Lifestyle Accessories:** Inclusion of everyday items like tote bags and license plate frames extends brand presence beyond clothing. - **Nostalgic Logo Designs:** Using Old English fonts and vintage-inspired designs taps into consumers' love for nostalgic aesthetics. ### Where This Applies - **Fashion:** Streetwear brands continue to innovate by integrating artistic collaborations and themed collections. - **Accessory Manufacturing:** The creation of branded accessories offers new revenue streams for companies traditionally focused on apparel. - **Graphic Design:** Demand for unique and nostalgic graphic elements provides expanding opportunities for freelance and in-house designers. ## Related on Trend Hunter - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [LA-Inspired Lifestyle Wearables](https://www.trendhunter.com/trends/true-blue.md) - [Skatewear Apparel Collection](https://www.trendhunter.com/trends/crenshaw-skate-club-ss26.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Americana Luxury Streetwear Collections](https://www.trendhunter.com/trends/americana-luxury-streetwear-collections.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md)