# Fatherhood Vows Campaigns The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood By Rebecca Byers | Published 2015-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/when-im-a-dad References: [creativebloq](http://www.creativebloq.com/graphic-design/illustration-dandad-new-blood-judge-cry-71515581) & [behance.net](https://www.behance.net/gallery/24579959/When-Im-A-Dad) Created by UK-based advertising graduate Tom Watkins, the 'When I'm A Dad' campaign is an emotional and personal response to a New Blood 2015 brief for WeTransfer. The brief that inspired the project called for envisioning the person you will be a decade from now through illustration. Watkins' project came in the form of a stunningly illustrated [children's book](https://www.trendhunter.com/trends/eat-pray-cry) that outlined the vows he holds himself to in regards to his [fatherhood goals](https://www.trendhunter.com/trends/dadtech) and seeks to inspire other future fathers. To go along with the project, Watkins also launched a 'When I'm A Dad' website in order to start a conversation. A recent graduate of the [University of Lincoln](https://www.trendhunter.com/trends/womens-aid-campaign) creative advertising program, Watkins is said to have moved a D&AD New Blood Awards judge to tears with the 'When I'm A Dad' piece. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 30% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personal Fatherhood Vows:** Opportunity for brands to tap into the emotional aspect of fatherhood by encouraging personal reflections and commitments. - **Illustrated Storytelling:** Disruptive innovation opportunity exists in creating visually captivating and emotionally engaging narratives to convey powerful messages. - **Online Conversations on Future Fatherhood:** Platforms that facilitate discussions and support networks for future fathers can fill a gap in the online community. ### Sectors Adopting This - **Advertising:** Ad agencies can partner with brands to create heartfelt campaigns that inspire and connect with fathers on a deeper emotional level. - **Publishing:** Publishing companies can explore the market demand for illustrated books or digital content that explores the journey of fatherhood and offers personal reflections. - **Digital Platforms:** Tech startups can develop online platforms or apps that provide a space for future fathers to share their aspirations, seek advice, and build a supportive community. ## Related on Trend Hunter - [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md) - [Paternity Leave Advocacy Campaigns](https://www.trendhunter.com/trends/the-dad-shift.md) - [Imperfect Parenting Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect-parenting.md) - [Parenting-Inspired Furniture Campaigns](https://www.trendhunter.com/trends/proudly-second-best.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md)