# All-in-One Brand Shopping Apps The 'When I Shop' App Lets Shoppers Visit All Brands from One Spot By Michael Hemsworth | Published 2019-07-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/when-i-shop-app References: [betalist](https://betalist.com/startups/when-i-shop?utm_campaign=startup-66762&utm_medium=atom&utm_source=newsfeed) & [whenishop](https://whenishop.com/app/?ref=betalist) The 'When I Shop' app is a convenience-focused shopping platform for consumers who are looking for an easier way to track the latest offerings from their favorite brands. Shoppers can intuitively shop the looks from their favorite brands from one [streamlined location](https://www.trendhunter.com/trends/trend-stores) instead of needing to visit individual websites to keep up with new releases. The app also offers a way for shoppers to [explore and discover new brands](https://www.trendhunter.com/trends/smartcustomer) or companies that are in line with their style preferences. Users can curate their own shop that features all of the various brands, categories and styles they like the most, which could also help shoppers with organizing outfits. The 'When I Shop' app also enables shoppers to buy directly from multiple brands at the same time without having to perform several checkouts. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Convenience-focused Shopping:** The 'When I Shop' app streamlines the shopping experience by allowing consumers to browse and purchase from multiple brands in one location. - **Personalized Shopping Experiences:** The 'When I Shop' app enables users to curate their own shop featuring their favorite brands, categories, and styles, providing a tailored experience. - **Multi-brand Purchasing:** The 'When I Shop' app allows shoppers to buy items from multiple brands simultaneously, eliminating the hassle of multiple checkouts. ### Industries Being Reshaped - **E-commerce:** The 'When I Shop' app disrupts the e-commerce industry by introducing a convenient and streamlined shopping experience for consumers. - **Fashion:** The 'When I Shop' app revolutionizes the fashion industry by providing a platform for consumers to discover and track the latest offerings from their favorite brands. - **Retail Technology:** The 'When I Shop' app presents disruptive innovation opportunities in the retail technology sector with its ability to simplify the shopping process and offer personalized recommendations. ## Related on Trend Hunter - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Shop Anywhere Super Apps](https://www.trendhunter.com/trends/klarna1.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Smart Shopping Lists](https://www.trendhunter.com/trends/to-the-shop.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md) - [Rewarding AI Shopping Apps](https://www.trendhunter.com/trends/shopup.md) - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md)