# Lightweight Bike Wheel Lights The Wheely Bicycle Light Offers Compact Nighttime Bike Safety By Joey Haar | Published 2017-04-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wheely-bicycle-light References: [kickstarter](https://www.kickstarter.com/projects/472671312/wheelytm-next-level-of-bicycle-lighting?ref=4x0gj1) Bicycling on city streets can be a dangerous activity, all the more so when it's dark out, so the Wheely Bicycle Light offers a bright alternative. Rather than attaching to the underside of the saddle or the front of the handlebars, the Wheely Bicycle Lights attach directly to [cyclists' wheels](https://www.trendhunter.com/trends/the-naowheel), giving them added visibility for vehicles approaching from any direction. One of the biggest issues with most standard bike lights is directionality. Many bike lights are powered by a single LED on each side — while those LEDs are certainly bright enough to be seen from far away, they don't do a good job of illuminating bicycles to [perpendicular traffic that's approaching](https://www.trendhunter.com/trends/garmin-varia-rearvue-820). The Wheely Bicycle Light illuminates the hub, spokes, rim, tire, and road, making cyclists visible to any vehicles or pedestrians around in the evening. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Lightweight Bike Safety:** The Wheely Bicycle Light offers a unique approach to bike safety by attaching directly to cyclists' wheels. - **360-degree Visibility:** The Wheely Bicycle Light solves the issue of directionality with its ability to illuminate the hub, spokes, rim, tire, and road. - **Alternative Bike Lighting:** The Wheely Bicycle Light presents an alternative to standard bike lighting that attaches to the underside of the saddle or the front of the handlebars. ### Where This Applies - **Bicycle Accessories:** The Bicycle accessory industry can develop new products that attach directly to the wheels, improving bike safety and visibility. - **Urban Transportation:** Urban transportation companies can incorporate the Wheely Bicycle Light in their services to promote safer cycling for commuters and riders. - **Smart City Technology:** The Wheely Bicycle Light demonstrates how technology can be integrated with bikes to solve safety concerns in smart cities. ## Related on Trend Hunter - [Omnidirectional Bike Lights](https://www.trendhunter.com/trends/vis-lightpool-taillight.md) - [Crank-Powered Bike Light Helmets](https://www.trendhunter.com/trends/wnd-helmet.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Synced Bike Light Systems](https://www.trendhunter.com/trends/bike-light-system.md) - [Cyclist Safety Light Projectors](https://www.trendhunter.com/trends/bike-safety-device.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Featherweight Bicycle Lights](https://www.trendhunter.com/trends/featherweight-bicycle-lights.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [Style-Conscious Cyclist Lights](https://www.trendhunter.com/trends/town-mouse-center-light.md)