# Vivid Pin-up Ads The Wheels and Dollbaby AW 2012 Campaign is Bright and Retro By Natalia Puchala | Published 2012-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wheels-dollbaby-aw-2012 References: [fashionising](http://www.fashionising.com/pictures/p--Wheels-Dollbaby-AW-12-campaign-by-Ellen-von-Unwerth-13491-1837095.html) & [wheelsanddollbaby](http://www.wheelsanddollbaby.com/) The Australian fashion label Wheels and Dollbaby kicks off the year by teaming up with photographer Ellen Von Unwerth for the [Autumn/Winter 2012 campaign](https://www.trendhunter.com/trends/alessandro-micheles). The collection embodies a [sensual pin-up and punk rock aesthetic](https://www.trendhunter.com/trends/songs-of-siren). Uniformity in color (black, red, and nude) is balanced by an assortment of textures; stunning dresses play with sheer, two-tone layers, [lingerie-inspired motifs](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), form-fitting satin, floral prints and ribbons. The Automn/Winter 2012 collection channels a girl’s inner Dita Von Teese -- sexy and edgy while remaining magnificently elegant. The campaign was shot in Paris at the iconic Theatre Dejazet, featuring model Roxane Glineur. The antique setting, glamorous collection and unique erotic photographic stylings of Von Unwerth are pieced together perfectly to reflect the brand’s essence. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pin-up Fashion:** Opportunity for brands to embrace vintage-inspired fashion with a modern twist, catering to consumers seeking retro aesthetics. - **Sensual Marketing:** Brands can explore the use of erotic or provocative imagery in advertising to capture attention and create a memorable brand experience. - **Texture Play:** Incorporating a variety of textures and fabrics in fashion collections to add depth and interest, attracting consumers who appreciate tactile elements in their clothing. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can incorporate pin-up inspired designs and marketing strategies to attract customers looking for unique and retro fashion pieces. - **Photography:** Photographers can explore the use of sensual, vintage-inspired concepts and collaborate with fashion brands to create captivating and visually appealing campaigns. - **Luxury Lingerie:** Luxury lingerie brands can draw inspiration from pin-up aesthetics and create collections that combine sensuality and elegance, appealing to consumers seeking intimate apparel with a retro flair. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)