# Whiskered Leather Cup Sleeves Keep the Beer Cold With the Wheelmen Goldman Koozie By Matt Ho | Published 2011-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wheelmen-goldman-koozie References: [overhours](http://www.overhours.com/?p=8392) & [store.wheelmencompany](http://store.wheelmencompany.com/product/goldman-leather-koozie) Can you ever really have enough alcohol-related products designed to keep your drink nice and cool? I think not. The latest addition is the Wheelmen [Goldman](https://www.trendhunter.com/trends/grow-therapy) Koozie. I know it can't hold a six-pack or anything, but the Wheelmen Goldman Koozie will do its job. Plus, it's pretty stylish considering it's made with leather that's assembled with brass rivets and neoprene lining. There's also the company's whiskered face embedded on it. Looks aside, the sleeve will also keep your drink cold for long periods of time, which is extremely beneficial if you're outdoors for lengthy periods. The Wheelmen Goldman Koozie is classy and stylish and it'll make sure you never have to suffer through warm beer. It's currently available for purchase at the Wheelmen online store. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-related Product Designs:** Opportunity for disruptive innovation in creating new and unique alcohol-related products for consumers. - **Stylish Drink Sleeves:** Opportunity for disruptive innovation in creating trendy and customizable drink sleeves for various types of beverages. - **Temperature-retaining Drink Accessories:** Opportunity for disruptive innovation in creating accessories that keep beverages at optimal temperature for extended periods of time. ### Where This Applies - **Beverage Industry:** Opportunity for beverage companies to partner with designers to create unique and branded drink sleeves for their products. - **Fashion Industry:** Opportunity for fashion brands to expand into the accessories market and create stylish and customizable drink sleeves. - **Outdoor Recreation Industry:** Opportunity for companies in the outdoor recreation industry to create temperature-retaining drink accessories for their customers on-the-go. ## Related on Trend Hunter - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Custom Insulated Drink Sleeves](https://www.trendhunter.com/trends/the-jug-hugger.md) - [Insulated Campsite Beer Steins](https://www.trendhunter.com/trends/big-grip-beer-stein.md) - [Insulated Tall Can Koozies](https://www.trendhunter.com/trends/tallboy-cooler-cup.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [In-Car Cupholder Upgrades](https://www.trendhunter.com/trends/coolper.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md)