# Rugged Ice-Retaining Coolers The RovR 'RollR 60' Wheel Coolers Offers 10 Days of Ice Retention By Michael Hemsworth | Published 2017-08-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/wheeled-coolers References: [geeky-gadgets](http://www.geeky-gadgets.com/rovr-rollr-60-wheeled-cooler-16-08-2017/) & [kickstarter](https://www.kickstarter.com/projects/1114089305/rovr-wheeled-cooler-the-most-feature-packed-cooler) Traditional coolers will retain the ice within for a few days at most, but the [RovR](https://www.trendhunter.com/trends/rovr-travelr-30) 'RollR 60' Wheel Coolers are designed to help offer up to 10 days of ice retention which makes them ideal for [camping and much more](https://www.trendhunter.com/trends/dometic-recon). The coolers are [ruggedly designed](https://www.trendhunter.com/trends/soft-cooler1) with your active lifestyle in mind to provide a means of keeping food and drinks cold without having to constantly replace the ice to save time and money. The RovR 'RollR 60' Wheel Coolers have a 60 quart capacity and are ideal for keeping all of your essentials for a day at the beach or for an extended camping trip. The coolers come in several color options to make them a stylish new addition to your roster of gear. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 30% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Increased Ice Retention:** Opportunity for developing coolers with even longer ice retention capabilities, such as 15 or 20 days, to cater to extended camping trips and outdoor adventures. - **Rugged and Durable Design:** Potential for creating coolers with even more durable materials and construction techniques to withstand extreme outdoor conditions and rough handling. - **Customizable Coolers:** Possibility of offering coolers with customizable color options, patterns, or decals to allow users to personalize their coolers and make a fashion statement. ### Sectors Adopting This - **Outdoor/camping Equipment:** Disruptive innovation opportunity: Develop coolers with advanced features and longer ice retention to enhance the camping and outdoor experience. - **Adventure Travel:** Disruptive innovation opportunity: Design coolers that are specifically tailored to meet the needs of adventure travelers, providing them with long-lasting cold storage solutions. - **Promotional Products:** Disruptive innovation opportunity: Create customizable coolers that can be branded or personalized, allowing companies to use them as promotional items or gifts. ## Related on Trend Hunter - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [Nanogel Insulation Camping Coolers](https://www.trendhunter.com/trends/freezill-soft-cooler.md) - [Lightweight Overlanding Coolers](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler.md) - [Durable Suitcase-Style Coolers](https://www.trendhunter.com/trends/yeti-roadie.md) - [Heavy-Duty Camper Coolers](https://www.trendhunter.com/trends/dometic-coolice.md) - [Ultra-Sturdy Drink Coolers](https://www.trendhunter.com/trends/east-oak-hard-cooler.md) - [Powered Multi-Day Coolers](https://www.trendhunter.com/trends/anker-solix-everfrost-2.md) - [Accessible Adventure Coolers](https://www.trendhunter.com/trends/coleman-pro-coolers.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md)