# Wooden Bicycle Guards The 'yeWood' Bike Guard Offers Stylish Protection from Mud and Rain By Ell Smith | Published 2017-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wheel-guards References: [kickstarter](https://www.kickstarter.com/projects/iwood/yewood-guard-simple-adaptable-wooden-mudguards-fen?ref=category) & [thecrowdfundingcenter](http://www.thecrowdfundingcenter.com/?page=project&id=6X76X4) For the avid biker, wheel guards are a must, as the wheel-fitted devices offer to protect clothes against the mud and rain water that bike wheel's can project onto one's back. Although popular, the designs of these devices are typically lacking in creativity, featuring a form that follows its function. UK-based Timothy Davis aimed to create [bike fenders](https://www.trendhunter.com/trends/radian-wingman) that were both practical and stylish, enhancing the facade of one's bike, while catching dirt and grime. Complete with a [wooden finish](https://www.trendhunter.com/trends/iwoody-bicycle-caravan), these wheel guards are both easy to assemble and pleasant to look at. Deviating from the [standard metal and plastic designs](https://www.trendhunter.com/trends/draken-bicycle-stand), this original product adds an element of simple beauty to one's bike. The light wood is sure to complement any bicycle frame, eliciting a vintage vibe while offering much needed protection from dirty city streets, and muddy country roads. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 51% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Stylish Bicycle Accessories:** There is an opportunity to create stylish bicycle accessories that add value and flair to traditional protective gear. - **Eco-friendly Bicycle Accessories:** There is an opportunity to introduce more eco-friendly bicycle accessories that not only serve a purpose but also minimize the carbon footprint. - **Customizable Bike Accessories:** There is an opportunity to create customizable bike accessories to meet the specific needs of individual cyclists. ### Sectors Adopting This - **Cycling:** There is an opportunity for businesses in the cycling industry to create more sophisticated and visually appealing protective gear for cyclists. - **Sustainable Products:** There is an opportunity for companies in the sustainable products industry to create eco-friendly bike accessories that serve a purpose and minimize carbon footprint. - **Design:** There is an opportunity for design companies to create customizable bike accessories with a focus on both functionality and aesthetic appeal. ## Related on Trend Hunter - [Limited Production Timber Bicycles](https://www.trendhunter.com/trends/alfredo-wooden-bikes.md) - [Handcrafted Off-Road Timber Bikes](https://www.trendhunter.com/trends/gravel-wood-bike.md) - [DIY Bicycle Initiatives](https://www.trendhunter.com/trends/diy-wooden-bicycle.md) - [Plastic-Forward Bikes](https://www.trendhunter.com/trends/rcyl-bike.md) - [Sweat-Blocking Cyclist Accessories](https://www.trendhunter.com/trends/rockbros-bike-sweat-guard.md) - [Lightweight Plywood Electric Bikes](https://www.trendhunter.com/trends/electraply-ebike.md) - [Rainproof Wheelchair Shells](https://www.trendhunter.com/trends/mobidry.md) - [E-Bike-Towed Wooden Trailers](https://www.trendhunter.com/trends/iwoody-bicycle-caravan.md) - [Tread-Wheel Geometric Bicycles](https://www.trendhunter.com/trends/the-q.md)