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# Luxe Navy Fannypacks
Balenciaga's Wheel Belt Bag is Made in Italy with a Durable Shell Material

By Madison Mackay | Published 2018-05-26 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/wheel-belt-bag
References: [hypebae](https://hypebae.com/2018/5/balenciaga-wheel-logo-belt-bag) & [net-a-porter](https://www.net-a-porter.com/us/en/product/1074634/balenciaga/wheel-embroidered-shell-belt-bag)

Following the popularity of fanny packs, luxury fashion house [Balenciaga](https://www.trendhunter.com/trends/chip-bag-purse) created a new Wheel Belt Bag as the perfect summer accessory.

The new bag is one of the most popular accessories of the season, offering a stylish and durable bag option to carry only the essentials. Each bag is hand-crafted in Italy with a durable shell material in a unique deep navy hue. The front of the bag features a large zipped pocket -- that is spacious enough to hold a phone, keys and cash -- placed directly above the brand's iconic logo embroidery. Contrasting the navy upper is an adjustable red strap that is fastened by an old-school seatbelt buckle.

Balenciaga's new Wheel Belt Bag can be worn around the waist or across the body for a stylish statement piece to wear all summer long.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 64% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Luxe Belt Bags:** The popularity of belt bags in luxury fashion create opportunities for brands to innovate and differentiate their designs with premium materials and unique silhouettes.
- **Durable Shell Materials:** The use of durable shell materials in fashion accessories presents disruptive innovation opportunities to create more long-lasting and sustainable products.
- **Adjustable Straps:** The integration of adjustable straps in fashion accessories provide customizable and versatile options for consumers to wear their bags in various ways.

### Where This Applies

- **Luxury Fashion:** Luxury fashion brands can continue to innovate their designs and materials to offer unique accessories and stand out in the crowded market.
- **Sustainable Fashion:** The use of durable and sustainable materials in fashion accessories can be integrated to meet the growing demand for eco-conscious and long-lasting products.
- **Sportswear:** The popularity of waist bags and adjustable straps in fashion accessories can also be applied to the sportswear industry for functional and stylish options in athletic gear.

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