# Mobile Minion Advertisements 'Ofo' Dresses Its Bikes as Minions to Promote Despicable Me 3 By Ell Smith | Published 2017-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wheel-advertisements References: [timeoutshanghai](http://www.timeoutshanghai.com/features/Blog-Around_Town/40348/How-to-use-Ofo) & [ofo.so](https://www.ofo.so/) Serving as the perfect anecdote to illustrate the growing popularity of bike-share services, [China](https://www.trendhunter.com/trends/silk-road-week) has been taking part in [wheel advertisements](https://www.trendhunter.com/trends/outdoor-advertising-campaign) -- using its bikes as a canvas for advertising space. Ofo, China's multi-million dollar bike-share program, has been spotted advertising the release of Despicable Me 3, a popular children's movie set to hit theaters at the end of June. The minor modifications to the bike make a major impact to on-lookers as the bikes are decked out with [minion goggles](https://www.trendhunter.com/trends/minion-figure) on the handlebars, and a promotional image in the tire of the bicycle. The bikes were already yellow, so the changes don't render the company unrecognizable. The company distributes 10 million rides a day, making this form of advertising an interesting new promotional venue that could generate additional revenue. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Bike-share Advertising:** Using bikes from bike-share systems as a platform for advertising. - **Branded Bicycle Modification:** Making minor modifications to bicycles to promote a brand. - **Promotional Use of Everyday Items:** Using everyday items as a promotional canvas for brand messaging. ### Industries Being Reshaped - **Advertising:** Opportunities to leverage everyday objects for advertising campaigns. - **Bike-sharing:** Exploration of new revenue streams and marketing strategies to differentiate from competitors. - **Movie Promotion:** Innovative promotional tie-ins for new movie releases including co-branding opportunities with companies. ## Related on Trend Hunter - [Cartoon-Celebrating Salad Promotions](https://www.trendhunter.com/trends/florette-salads.md) - [Cartoon-Branded Snack Products](https://www.trendhunter.com/trends/hippeas-and-minions.md) - [Cartoon Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-minions.md) - [Yellowish Cartoon-Inspired Donuts](https://www.trendhunter.com/trends/minion-doughnuts.md) - [Cheeky Cartoonish Snack Products](https://www.trendhunter.com/trends/love-corn-x-minions.md) - [Animation-Themed Ice Cream Treats](https://www.trendhunter.com/trends/cold-stone-and-despicable-me-4.md) - [Cartoon-Themed QSR Desserts](https://www.trendhunter.com/trends/mcdonalds-indonesia.md) - [Mischievous Animation Clogs](https://www.trendhunter.com/trends/minions-x-crocs-classic-clog.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)