<!-- canonical: https://www.trendhunter.com/trends/wheatfree-cereal -->
<!-- robots: noindex -->

# Chocolatey Gluten-Free Cereals
This Wheat-Free Cereal is Made from Maize and Rice

By Katherine Pendrill | Published 2015-10-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wheatfree-cereal
References: [trndmonitor](http://trndmonitor.com/food-spotlight-doves-farm-gluten-free-chocolate-stars-cereal/) & [dovesfarm](https://www.dovesfarm.co.uk/breakfast-cereals/organic-chocolate-stars-1x375g/)

'Doves Farm' is now selling a wheat-free cereal that is infused with organic chocolate. While there are a number of [gluten-free cereals](https://www.trendhunter.com/trends/gluten-free-double-chocolate-brownie) on the market, these products lack the same variety found in traditional cereals. The new 'Chocolate Stars' cereal from Doves Farm provides a [sweet breakfast treat](https://www.trendhunter.com/trends/high-protein-bites) for those who adhere to a gluten-free diet.

The new Chocolate Stars cereal is gluten-free and organic. Instead of wheat, the cereal is made from a combination of rice and maize. The chocolate flavor comes from the addition of organic chocolate, cocoa powder and cane sugar. All of the ingredients used are organic and GMO-free, making the cereal an appropriate choice for those who are looking for a more natural breakfast product.

Although the idea of eating chocolate for breakfast may sound unhealthy, this wheat-free cereal is a nutritious choice for gluten-free consumers.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 3% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Gluten-free Cereal:** Opportunity for disruptive innovation in creating more diverse and flavorful gluten-free cereal options.
- **Organic Cereal:** Opportunity for disruptive innovation in developing organic cereals with unique flavors and ingredients.
- **Healthy Breakfast Alternatives:** Opportunity for disruptive innovation in creating nutritious and flavorful breakfast options for gluten-free consumers.

### Where This Applies

- **Cereal Manufacturing:** Opportunity for disruptive innovation in developing and expanding gluten-free cereal product lines.
- **Organic Food Industry:** Opportunity for disruptive innovation in producing organic cereal products with diverse flavors and marketing strategies.
- **Health Food Industry:** Opportunity for disruptive innovation in providing healthy and tasty breakfast alternatives for consumers with dietary restrictions.

## Related on Trend Hunter

- [Free-From Muesli Cereals](https://www.trendhunter.com/trends/freee-muesli.md)
- [Nutty Two-Ingredient Cereals](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes.md)
- [Better-for-You S'Mores Cereals](https://www.trendhunter.com/trends/three-wishes-smores.md)
- [Healthy Chocolate-Hazelnut Cereals](https://www.trendhunter.com/trends/choc-hazelnut-cereal.md)
- [Chocolatey Wholegrain Teff Cereals](https://www.trendhunter.com/trends/teff-cocoa-rings.md)
- [Chocolaty Low-Sugar Cereals](https://www.trendhunter.com/trends/coco-pops-chocos.md)
- [Chocolate-Flavored Corn Cereals](https://www.trendhunter.com/trends/corn-flakes-1.md)
- [High-Fiber Dessert-Like Cereals](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts.md)
- [Limited-Edition Chocolate Cereals](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb.md)
