# Wheat-Forward Kentucky Bourbons Chicken Cock Wheated Kentucky Straight Bourbon is Aromatic By Michael Hemsworth | Published 2026-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wheated-kentucky-straight-bourbon References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/03/chicken-cock-debuts-wheated-bourbon/) & [chickencockwhiskey](https://chickencockwhiskey.com)  The Chicken Cock Wheated [Kentucky](https://www.trendhunter.com/trends/chicken-cock-whiskey) Straight Bourbon has been unveiled as a new expression from the distillery as its [first wheated variety](https://www.trendhunter.com/trends/highwheat-spirit) that offers an alternative to its usual [rye-forward nature](https://www.trendhunter.com/trends/smallbatch-rye-whiskey). The spirit has a mash bill consisting of 68% corn, 20% wheat and 12% malted barley, and has been aged for at least five years in virgin American oak barrels that have received a level four charring. The spirit is bottled at a 47% ABV with notes of cordial cherries, cream soda, caramel, baked dough, brown sugar, dried fruit and baking spices in every sip. The Chicken Cock Wheated Kentucky Straight Bourbon is arriving in the US in 750ml bottles priced at $54.99 to offer spirit enthusiasts a new option to try this season. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 21% | Activity: 19% | Freshness: 68% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Wheated-bourbons Rise:** Growing interest in softer, sweeter bourbon profiles is expanding demand for wheated mash bills that contrast traditional rye-forward labels. - **Virgin-oak Charring Focus:** Increased attention to barrel char levels and new American oak usage is driving distinct flavor differentiation through wood influence and toast intensity. - **Flavor-forward Limited Expressions:** Short-run releases emphasizing pronounced tasting notes like cordial cherries, cream soda and baking spices are reshaping consumer expectations for seasonal and collectible bottlings. ### Sectors Adopting This - **Craft-distilleries:** Smaller producers are positioned to experiment with alternative mash bills and bespoke barrel regimens to capture aficionados seeking novel sensory profiles. - **Specialty-spirits Retail:** Retailers focusing on curated selections and storytelling can benefit from limited wheated releases that attract collectors and seasonal purchasers. - **Bars and Hospitality:** High-end bars and cocktail programs are increasingly using distinct bourbon expressions to differentiate menus through tasting flights and signature pours. ## Related on Trend Hunter - [Limited-Edition Single-Barrel Rye Whiskeys](https://www.trendhunter.com/trends/singlebarrel-rye-whiskey.md) - [Ultra-Luxurious Bourbon Expressions](https://www.trendhunter.com/trends/rolling-fork-spirits.md) - [Aged Bourbon Tiers](https://www.trendhunter.com/trends/wilderness-trail.md) - [Straight Rye Whiskeys](https://www.trendhunter.com/trends/straight-rye-whiskeys.md) - [Four Grain-Enriched Bourbons](https://www.trendhunter.com/trends/four-grain-bourbon.md) - [10-Year-Old Wheated Bourbons](https://www.trendhunter.com/trends/the-wilderness-road.md) - [10-Year Kentucky Straight Bourbons](https://www.trendhunter.com/trends/michters-distillery.md) - [Grain-To-Glass Whiskey Lines](https://www.trendhunter.com/trends/heaven-hill.md) - [Straight Wheat Whiskeys](https://www.trendhunter.com/trends/estate-collection.md)