# Snack Marketing Pranks Wheat Thins Uses Twitter and YouTube to Prank Unsuspecting Fans By Michael Hines | Published 2010-07-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/wheat-thins References: [urlesque](http://www.urlesque.com/2010/07/02/wheat-thins-twitter-prank/) & [twitter](http://twitter.com/crunchiscalling) Wheat Thins is getting in on the fun of viral marketing with hilarious videos of pranks on unsuspecting Wheat Thins fans. The video here showcases just how much [social media savvy](https://www.trendhunter.com/trends/kraft-heinz-3) the classic cracker maker has gained. Apparently, it all started when the brand was stalking [Twitter](https://www.trendhunter.com/trends/heart-shaped-crisp) for references to Wheat Thins, and discovered a woman who ran out of the [tasty treat](https://www.trendhunter.com/trends/wheat-crisp-crackers), subsequently declaring her life to be over. Wheat Thins came to the rescue by dropping off a ton of treats right to her doorstep. Whether these stunts are staged or not, you have to hand it to them. These pranks are hilarious and help spread the Wheat Thins word. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Viral Marketing Pranks:** Companies can generate brand awareness and loyalty by using viral marketing pranks similar to Wheat Thins' approach - **Social Media Monitoring:** Businesses can use social media monitoring to identify potential customers and opportunities for creative engagement - **Consumer-centric Marketing:** Consumer-centric marketing, such as Wheat Thins' focus on fan engagement, can create stronger relationships with customers and ultimately drive sales ### Where This Applies - **Food and Beverage:** Food and beverage companies can use social media and viral marketing to engage with customers and create buzz around their products - **Advertising:** Advertising agencies can offer social media monitoring and viral marketing services to help clients reach their target audience and build brand awareness - **Technology:** Technology companies can develop innovative social media monitoring tools to help businesses better understand and engage with their audience ## Related on Trend Hunter - [Cheeky Tortilla Chip Campaigns](https://www.trendhunter.com/trends/simplyprotein-campaign.md) - [Halloween-Inspired Pretzel Campaigns](https://www.trendhunter.com/trends/pretzelface-campaign.md) - [Firebrand Chef Cracker Ads](https://www.trendhunter.com/trends/unapologetically-wholesome.md) - [Pistachio Marketing Initiatives](https://www.trendhunter.com/trends/wonderful-pistachios1.md) - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Deliciously Crunchy Wheat Crackers](https://www.trendhunter.com/trends/wheat-crisp-crackers.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md)