# Science-Based Supplement Evaluation Platforms Canomiks' WhatToTrust ™ Platform Build Transparency By Kalin Ned | Published 2026-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/whattotrust References: [insider.fitt.co](https://insider.fitt.co/press-release/whattotrust-guides-consumers-through-the-dietary-supplement-maze/)  The service WhatToTrust™, created by [Canomiks](https://www.trendhunter.com/trends/independent-scoring-system), is a digital platform designed to provide [independent, science-based evaluations](https://www.trendhunter.com/trends/ai-health-platform) for [dietary supplements and wellness products](https://www.trendhunter.com/trends/hello-vitamins). It employs a proprietary scoring system that rates items on a numerical scale based on criteria including regulatory compliance testing for identity and purity, the extent of pre-clinical and clinical research on individual ingredients, and crucially, evidence supporting the efficacy claims of the finished product formulation itself. Canomiks positions the WhatToTrust™ platform as an unbiased resource. The service does not charge companies for listings, while allowing consumers to compare products and access educational materials to navigate a crowded and often confusing market. Dr. Leena Pradhan-Nabzdyk, Founder and CEO of Canomiks, shares: “Better health starts with better information. For the first time, consumers have a tool to check if supplements have science behind them to match with health claims, and marketing hype and influencer testimonials. WhatToTrust™ helps consumers vet the science and make informed decisions." Image Credit: Canomiks ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 81% | Activity: 85% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Why This Trend Is Growing - **Transparency-driven Consumer Platforms:** Platforms like WhatToTrust™ disrupt the supplement industry by prioritizing transparency and science-driven evaluations, fostering trust among discerning consumers. - **Data-backed Health Product Ratings:** The use of data-backed scoring systems for health products creates a more informed market, challenging traditional promotional tactics to rely more on science than on marketing. - **Regulation and Compliance Insight Engines:** Digital platforms focusing on regulatory compliance testing and scientific validation serve as disruptive tools, ensuring manufacturers adhere to the highest standards. ### Industries Being Reshaped - **Dietary Supplement Industry:** The industry faces disruption through science-based evaluation platforms that emphasize product compliance and efficacy, potentially reshaping consumer trust and purchasing decisions. - **Health and Wellness Technology:** Emerging platforms providing evidence-supported product evaluations are transforming the health and wellness tech industry by offering transparency and enhancing consumer knowledge. - **Digital Consumer Education Services:** Informative platforms like WhatToTrust™ create a shift in digital consumer education services, empowering users with scientifically verified information on product quality and claims. ## Related on Trend Hunter - [Subscription-Based Health Services](https://www.trendhunter.com/trends/subscriptionbased-health-service.md) - [Personalized Health Platforms](https://www.trendhunter.com/trends/truewellness.md) - [AI-Powered Supplement Plans](https://www.trendhunter.com/trends/vervesmart.md) - [AI Supplement Recommendation Platforms](https://www.trendhunter.com/trends/supplement-recommendation-platform.md) - [Ingredient Insight Tools](https://www.trendhunter.com/trends/drilllens.md) - [Vegan Food Scanners](https://www.trendhunter.com/trends/vegcheck.md) - [Smart Ingredient Analysis](https://www.trendhunter.com/trends/pom.md) - [Redesigned Functional Supplement Websites](https://www.trendhunter.com/trends/designs-for-health1.md) - [Professional Medical Analysis Tools](https://www.trendhunter.com/trends/labs-review.md)