# Party-Inspired Retail Spaces Bangkok's What-The-Forest Club Engages Shoppers with AR Tech By Laura McQuarrie | Published 2018-04-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/whattheforest-club References: [retaildesignblog.net](http://retaildesignblog.net/2018/04/04/wtf-what-the-forest-club-by-b-u-g-studio-bangkok-thailand/) & [bugstudio.co.th](http://www.bugstudio.co.th/) The WTF (What-The-Forest) Club retail space designed by B U G Studio in Bangkok, Thailand is described as an "Instagrammer’s playground," as it boasts highly photographic design details and tons of technology to interact with. The [colorful retail space](https://www.trendhunter.com/trends/ader-error-tokyo-space) at The Mall Department Store includes a mirrored 'Crazy Maze' that takes inspiration from a fun summer camp experience, as well as the opportunity for visitors to go "[AR Clubbing](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores)" by putting on one of the provided virtual reality headsets. The summer-inspired space aims to provide shoppers with a [rich sensory experience](https://www.trendhunter.com/trends/superdrug-beauty-playground), with the Summer Club that recreates a nighttime party experience in the day with DJs, a fun atmosphere, mocktails and refreshing desserts. Image Credit: Wison Tungthunya ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Interactive Retail Spaces:** The use of AR technology and sensory experiences in retail spaces engages shoppers on multiple levels, and opens up possibilities for further immersion via technology. - **Retailtainment:** Creating immersive retail spaces that blur the line between shopping and entertainment creates a unique experience that can attract more foot traffic and increase customer loyalty. - **Social Media-friendly Spaces:** Designing spaces that are highly photogenic and sharable on social media can increase brand awareness and free advertising. ### Who This Affects Most - **Retail Industry:** By creating interactive and immersive retail environments, retailers can provide customers with a unique shopping experience and increase loyalty and foot traffic. - **Entertainment Industry:** Integrating elements of entertainment into retail spaces, such as music and unique sensory experiences, creates a hybrid industry that can appeal to a wider audience. - **Technology Industry:** By incorporating AR and virtual reality technology into retail spaces, technology companies can create new applications and explore opportunities in the retail industry. ## Related on Trend Hunter - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Culturally Specific Retail Expansions](https://www.trendhunter.com/trends/pop-marts.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Virtual Poolside Shops](https://www.trendhunter.com/trends/lacoste-virtual-shop.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Immersive Boba Tea Shops](https://www.trendhunter.com/trends/yoozoo.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md)