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# Funny Branded Parenting Videos
WhatsUpMoms Teamed Up with Resolve for 'THE IN-LAWS ARE COMING!!!'

By Joey Haar | Published 2017-01-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/whatsupmoms
References: [youtube](https://www.youtube.com/watch?v=3DDTJfaToe4&t=2s) & [powerofresolve](http://www.powerofresolve.com/products/carpet-products/)

WhatsUpMoms, the popular parenting channel on [YouTube](https://www.trendhunter.com/trends/campaign-for-bobos), teamed up with Resolve to release an ad for the company's carpet cleaner and stain remover. Called 'THE IN-LAWS ARE COMING!!!,' the video features a surprise visit from one of the moms' in-laws, forcing her to resort to a crack squad of emergency clean up artists.

In line with the typical tone of the WhatsUpMoms videos, the Resolve ad features [lighthearted humor](https://www.trendhunter.com/trends/panda-express-lunar-new-year) that is sure to resonate with young mothers. In prepping the house for the impending visit, the clean up team replaces pictures of maternal grandparents with paternal grandparents, shreds exorbitant shopping receipts, and cleans out the refrigerator -- gags that reflect reality for mothers. The ad ends with the team using Resolve to clean the stained carpet, working the brand into the video organically.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 3% | Activity: 7% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What's Driving This Trend

- **Funny Parenting Videos:** Opportunity for brands to collaborate with popular parenting channels on YouTube to create humorous content that resonates with young mothers.
- **Lighthearted Humor in Ads:** Brands can incorporate playful and comedic elements in their advertising campaigns to engage and entertain their target audience.
- **Organic Brand Integration:** Opportunity for brands to seamlessly integrate their products or services into creative content, making it more relatable to the viewers.

### Who This Affects Most

- **Youtube Parenting Channels:** YouTube channels focused on parenting can collaborate with brands to create funny and engaging videos that resonate with their audience.
- **Cleaning Products:** Cleaning product companies can explore partnerships with content creators to showcase the effectiveness of their products in a humorous and relatable way.
- **Advertising and Marketing:** Advertising agencies and marketers can leverage humor and organic brand integration to create memorable and effective campaigns.

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