# Community-Building Messenger Features WhatsApp Communities Lets Users Organize in Large Groups By Colin Smith | Published 2022-04-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/whatsapp-communities References: [fastcompany](https://www.fastcompany.com/90741238/whatsapps-new-communities-feature-is-like-a-messaging-based-social-network?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [twitter](https://twitter.com/WhatsApp/status/1514627135247314948?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet) Meta announced '[WhatsApp](https://www.trendhunter.com/trends/whatsapp-5) Communities,' a new feature intended to aid in the organization of large, collaborative groups. This feature will function similar to hosting a server on the 'Discord' application, which allows for a large collective of individuals to participate in a single community across multiple different chatrooms, each with a different purpose. While Discord servers are often used for entertainment, hobbies, and content communities, the WhatsApp Communities feature is ideal for workplaces, schools, and local organizations. For example, a group of friends could organize a school community with separate chat rooms that each deal with a different aspect of schoolings, such as math help rooms and extra-curricular activities. In addition to this, local organizations, such as charities or dog-walking groups, can use WhatsApp Communities to organize events, mobilize individuals, and foster a sense of belonging. Image Credit: Meta ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 14% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Collaborative Community Tools:** Businesses can create more productive and connected remote workplaces using powerful community-building messenger features like WhatsApp Communities. - **Multi-purpose Chatrooms:** Creating groups with various chatrooms with different purposes of discussion could be ideal for schools and local organizations, who want to interact more efficiently with their community members. - **Organizing Social Events:** Local organizations and charities can use WhatsApp Communities to organize events and engage with their supporters in a personalized way. ### Industries Being Reshaped - **Education:** The multi-chatrooms feature of WhatsApp Communities can be harnessed effectively in the education industry to enhance learning and ensure collaborative learning experiences. - **Business:** The Collaborative Community Tools provided by WhatsApp Communities can be leveraged by businesses to improve employee engagement, foster team building, and promote productivity while working remotely. - **Non-profit:** Non-profit organizations and charities can utilize the Organizing Social Events trend provided by WhatsApp Communities to connect with volunteers, raise funds, organize events, and promote social causes more efficiently. ## Related on Trend Hunter - [Community-Focused Social Features](https://www.trendhunter.com/trends/community-chats.md) - [Community-Building Social Features](https://www.trendhunter.com/trends/openchat.md) - [Social Voice Chat Features](https://www.trendhunter.com/trends/whatsapp-5.md) - [Workplace-Focused Messenger Features](https://www.trendhunter.com/trends/workplace-integration.md) - [Community-Building Social Features](https://www.trendhunter.com/trends/communities.md) - [Messaging App Chat Organization](https://www.trendhunter.com/trends/chat-filters.md) - [Social Album-Creating Features](https://www.trendhunter.com/trends/whatsapp-6.md) - [Social Group Voice-Chat Features](https://www.trendhunter.com/trends/group-voice-chats.md) - [One-Way Chat Feature Updates](https://www.trendhunter.com/trends/channels-feature.md)