# Small Business Messaging Services WhatsApp Business App Was Created for Small Companies By Ell Smith | Published 2018-01-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/whatsapp-business References: [psfk](https://www.psfk.com/2018/01/whatsapp-targets-businesses-new-app.html) & [whatsapp](https://www.whatsapp.com/business/) The [WhatsApp](https://www.trendhunter.com/trends/easebyai) Business app is a new tool devised by the [instant messaging platform](https://www.trendhunter.com/trends/inapp-controls) that's aiming to improve communication between small businesses and the consumer. After setting up a profile, companies can send quick and [automated messages](https://www.trendhunter.com/trends/taggoai) to consumers, diligently answering any questions they may have about the business that they can't find online. Both personalized and efficient, this extension of the app intends to bridge the communication gap between smaller companies and the public. The app underwent a pilot phase in September 2017, but has since been released as an official tool. For now, the tool has been created with small businesses in mind, but the platform hopes to continue to find ways to increase engagement among its 1.3 billion users. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Improved Small Business Communication:** The WhatsApp Business app aims to improve communication between small businesses and consumers, offering a streamlined and efficient messaging platform. - **Automated Customer Support:** The app allows for quick and automated messages, providing small businesses with a cost-effective way to answer consumer questions and support inquiries. - **Personalized Messaging Solutions:** With the WhatsApp Business app, small businesses can provide personalized messages to consumers, enhancing the customer experience and fostering stronger connections. ### Industries Being Reshaped - **Instant Messaging:** The WhatsApp Business app disrupts the instant messaging industry by providing a specialized platform for small businesses to communicate with consumers. - **Small Business Services:** This app creates new opportunities in the small business services sector, offering a powerful tool for improved communication and customer support. - **Customer Relationship Management:** The WhatsApp Business app has the potential to disrupt the customer relationship management industry by offering small businesses a more convenient way to manage customer interactions and inquiries. ## Related on Trend Hunter - [Chat App Marketing Tools](https://www.trendhunter.com/trends/easebyai.md) - [social chat management tools](https://www.trendhunter.com/trends/drwally.md) - [Communication App Shopping Experiences](https://www.trendhunter.com/trends/whatsapp-flows.md) - [Social Messaging Booking Assistants](https://www.trendhunter.com/trends/calendarfix.md) - [Interconnected Messaging Ecosystems](https://www.trendhunter.com/trends/interconnected-messaging-ecosystem.md) - [Workplace-Focused Messenger Features](https://www.trendhunter.com/trends/workplace-integration.md) - [Video-Style Chat App Features](https://www.trendhunter.com/trends/instant-video-messages.md) - [One-Way Chat Feature Updates](https://www.trendhunter.com/trends/channels-feature.md) - [AI-Enhanced Messaging Tools](https://www.trendhunter.com/trends/fluffy-muffins.md)