# Messaging App Video Functions WhatsApp Beta Has Added a Picture-In-Picture Mode By Daniel Johnson | Published 2019-06-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/whatsapp-beta References: [9to5google](https://9to5google.com/2019/06/19/whatsapp-picture-in-picture/) & [9to5google](https://9to5google.com/2017/09/08/whatsapp-pip-android-oreo-released/) The [WhatsApp](https://www.trendhunter.com/trends/video-messaging) Beta updates showcase what the messaging app could be included on a permanent basis in the future. The latest version has adopted a capability for users to [view videos in a picture-in-picture mode](https://www.trendhunter.com/trends/tiktok-8) for media that was sent through the messaging app. This would allow users to enter and exit chats while video continues to play on the screen. When users play videos from a chat, they will see who sent it so users know the video's origins. The feature on Beta can be used for either [group chats](https://www.trendhunter.com/trends/spotify-group-messaging) or person-to-person chats. Picture-in-picture mode has been teased by the messaging app before, and currently, the feature is only accessible in WhatsApp Beta. Image Credit: WhatsApp/9TO5Google ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Picture-in-picture Mode:** Disruptive innovation opportunity: Develop a messaging app with enhanced video viewing capabilities, allowing users to watch videos in a picture-in-picture mode while simultaneously engaging in chats. - **Enhanced Video Viewing:** Disruptive innovation opportunity: Create a messaging app that offers a seamless video viewing experience, enabling users to view videos without interrupting their chat conversations. - **Multimedia Messaging Features:** Disruptive innovation opportunity: Introduce multimedia capabilities in messaging apps, allowing users to send and receive various types of media content, including videos, in a user-friendly manner. ### Industries Being Reshaped - **Messaging Apps:** Disruptive innovation opportunity: Revolutionize the messaging app market by developing innovative features that enhance the user experience and provide new and exciting functionalities. - **Video Streaming:** Disruptive innovation opportunity: Transform the video streaming industry by incorporating interactive elements into the streaming experience, such as picture-in-picture mode, to offer users a more engaging and seamless viewing experience. - **Communications Technology:** Disruptive innovation opportunity: Disrupt the communications technology industry by developing advanced messaging platforms with cutting-edge features, such as enhanced video viewing capabilities and multimedia messaging functions. ## Related on Trend Hunter - [Telegram-Style Video Messages](https://www.trendhunter.com/trends/video-messaging.md) - [Enhanced Video Chat Platforms](https://www.trendhunter.com/trends/videocall.md) - [Social Group Voice-Chat Features](https://www.trendhunter.com/trends/group-voice-chats.md) - [Feature-Enabled Messenger Applications](https://www.trendhunter.com/trends/featureenabled-messenger.md) - [WhatsApp Privacy Features](https://www.trendhunter.com/trends/inapp-controls.md) - [Social Voice Chat Features](https://www.trendhunter.com/trends/whatsapp-5.md) - [Disappearing Chat Platform Features](https://www.trendhunter.com/trends/keep-in-chat.md) - [Privacy-Focused Messenger Features](https://www.trendhunter.com/trends/chat-lock.md) - [Messaging App Color Customizations](https://www.trendhunter.com/trends/whatsapps-color.md)