# AI-Powered Whisky Matchmakers 'What's Your Whisky' Uses AI to Match Drinkers to Single-Malt Whisky By Laura McQuarrie | Published 2019-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whats-your-whisky References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/11/diageo-creates-whisky-selector-using-ai-technology/) & [whatsyourwhisky](https://www.whatsyourwhisky.com/) Diageo’s 'What’s Your Whisky?' offers a simple way for adults to get matched with their ideal single-malt whisky using the power of artificial intelligence. The online tool asks users a series of questions—such as "How often do you eat bananas?’ and "How do you feel about chillies?"—to get a sense of a user's preferred flavor profile. With the data collected, the AI and machine learning technology assess the sweet, fruity, spicy and smoky flavors of in single-malt whisky and create a unique "flavor print" based on the products available and a person's preferences. As well as being able to access What’s Your Whisky by visiting the site online, consumers may also see QR codes at select bars, restaurants and shops. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Whisky:** Disruptive innovation opportunity: Develop AI-powered platforms that offer personalized whisky recommendations based on individual flavor profiles. - **AI-powered Flavor Profiling:** Disruptive innovation opportunity: Implement AI and machine learning technology to assess flavor profiles of various products, not just whisky, and create personalized recommendations. - **QR Code Activation:** Disruptive innovation opportunity: Integrate QR code technology in bars, restaurants, and shops to provide consumers with convenient access to personalized whisky recommendations. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Develop AI-powered tools that offer personalized flavor profiling and recommendations for various beverages, including whisky, wine, and beer. - **Hospitality Industry:** Disruptive innovation opportunity: Incorporate AI-powered platforms that enable customers to receive personalized drink recommendations and enhance the overall customer experience in bars and restaurants. - **Retail Industry:** Disruptive innovation opportunity: Utilize AI and machine learning technology to create personalized product recommendations and improve customer engagement through QR code activations in stores. ## Related on Trend Hunter - [AI-Powered Cocktail Platforms](https://www.trendhunter.com/trends/whats-your-cocktail.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md) - [Personalized GenAI Packaging](https://www.trendhunter.com/trends/johnnie-walker-x-scott-naismith.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [AI-Powered Beverage-Rating Apps](https://www.trendhunter.com/trends/bottle-raiders.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [AI-Powered Wine Finders](https://www.trendhunter.com/trends/marks-and-spencer-3.md) - [AI Cocktail Assistants](https://www.trendhunter.com/trends/thirsty-bot.md)