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# Zodiac-Inspired Knitted Jumpers
Gyles & George Unveils the What's Your Sign?! Collection

By Amy Duong | Published 2022-03-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/whats-your-sign
References: [hypebeast](https://hypebeast.com/2022/3/gyles-and-george-new-zodiac-knitwear-collection) & [gylesandgeorge](http://gylesandgeorge.com/)

Gyles & [George](https://www.trendhunter.com/trends/ny-bodega-sour) introduces the new What's Your Sign?! collection full of [knitted jumpers](https://www.trendhunter.com/trends/arty-knitwear) that spotlights all 12 of the zodiac signs as a personal feel. The British fashion brand has been crafting cozy designs since the 80s and this time around, it takes a more playful angle. This [astrology theme](https://www.trendhunter.com/trends/maya-jama-x-rimmel) highlights all of the signs in each respective color palette.

Every sweater is lightweight and crafted from cotton materials with palettes including blue, green, pink, black, and more. Each one also has a graphic decal that represents the signs. The Cancer sweater has a red crab and muted background, the Aquarius jumper is light blue with yellow, and the Scorpio sweater is black with orange details to name a few.

Image Credit: Gyles & George

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 63% | Activity: 56% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Astrology-inspired Fashion:** There is an opportunity for companies to create more clothing lines that revolve around astrology-inspired designs to cater to people's preferences.
- **Personalized Fashion:** There is an opportunity for businesses to take advantage of personal preferences and create fashion lines that cater to people's interests such as astrology and zodiac signs.
- **Playful Fashion:** There is an opportunity to create playful and fun fashion designs that incorporate unique graphics and decal representations of different objects or themes.

### Industries Being Reshaped

- **Fashion Industry:** Fashion designers can create a variety of clothing lines that cater to different interests and preferences to increase their customer base.
- **Marketing Industry:** Marketing companies can develop campaigns that center around personalized fashion lines to attract interest and promote products to a wider audience.
- **Tech Industry:** Tech companies can create apps or platforms that allow customers to personalize their fashion preferences and purchase items that cater to their specific interests.

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