# Dog Walking Editorials Models Show 'What's White Now' in Harper's Bazaar By Marissa Liu | Published 2010-04-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/whats-white-now-in-harpers-bazaar References: [models](http://models.com/feed/?p=8936) Blond babes Jessica Stam and Heidi Mount join forces for 'What's White Now' in Harper's Bazaar. While the editorial's title could be a nod to the fact that both girls are Caucasian, I'll assume that it's really all about white as a seasonal shade. The pale editorial was photographed by Peter Lindbergh, who just recently decided not to renew his long running contract with the magazine. Brana Wolf styles Stam and Mount for 'What's White Now' in Harper's Bazaar, which also features one of Prada's crystal-studded S/S 2010 collection pieces. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Seasonal Shades:** Explore the rise of white as a popular seasonal shade in fashion. - **Photography Contracts:** Identify the disruptive potential in photographers like Peter Lindbergh not renewing long-running contracts. - **Crystal-embedded Fashion:** Discover the demand for crystal-studded fashion pieces like those from Prada's S/S 2010 collection. ### Industries Being Reshaped - **Fashion:** Fashion industry professionals can find opportunities in embracing white as a dominant seasonal shade. - **Photography:** Photography companies can capitalize on contracts with renowned photographers by offering attractive terms and incentives. - **Luxury Goods:** Luxury fashion brands can tap into the demand for crystal-embedded fashion pieces by creating innovative and visually appealing designs. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [White-Tonal Paint Collections](https://www.trendhunter.com/trends/whitescale.md)