# Scent-Based Party Games WowWee's 'What's That Smell?' Puts the Noses of Players to Work By Laura McQuarrie | Published 2018-07-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/whats-that-smell References: [prnewswire](https://www.prnewswire.com/news-releases/new-party-game-whats-that-smell-is-about-to-cause-a-big-stink-in-households-nationwide-300678995.html) & [wowwee](https://wowwee.com/whatsthatsmell) 'What's That Smell?' is a new party game from [WowWee](https://www.trendhunter.com/trends/buttheads-fart-launcher-3000) that challenges players to put their [sense of smell](https://www.trendhunter.com/trends/moviescent) to the test. In the same way that some drawing games challenge players to exercise their creative abilities and use their eyes to decipher the doodles of others, this game attempts to get players correctly guessing both pleasing and off-putting scents. The gameplay experience can be enhanced with the [companion What's That Smell? app](https://www.trendhunter.com/trends/fragella), which offers time-tracking tools and a special slow-motion capture to record the hilarious reactions of players. Ultimately, one lucky player will be crowned the winner—or the "Nose-it-All"—who then has the power to pick a player of their choosing to smell one of the ultra-stinky cards like Extra Old Toe Cheese or Diaper Blowout. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Scent-based Party Games:** The innovative use of scent in party games presents an opportunity for companies to create unique experiences for consumers. - **Companion Apps for Board Games:** The development of companion apps for board games can enhance the overall experience for players and provide new business opportunities for app developers. - **Multi-sensory Experiences:** Creating games and experiences that incorporate multiple senses, such as sight and smell, can lead to innovative products and enhanced consumer engagement. ### Who This Affects Most - **Toy Industry:** Integrating scent-based games into the toy industry presents an opportunity for companies to offer unique and engaging products for children. - **Board Game Industry:** Developing companion apps for board games can provide new opportunities for growth and innovation within the board game industry. - **Entertainment Industry:** The creation of multi-sensory experiences can lead to innovative products and enhanced consumer engagement, presenting a new avenue for growth within the entertainment industry. ## Related on Trend Hunter - [Scent-Releasing Gaming Devices](https://www.trendhunter.com/trends/gamescent.md) - [Candy Challenge Card Games](https://www.trendhunter.com/trends/beanboozled-taste-the-truth.md) - [Audio-Focused Party Games](https://www.trendhunter.com/trends/the-audio-game.md) - [Bathroom Humor Games](https://www.trendhunter.com/trends/pass-the-ass-game.md) - [App-Enabled Party Games](https://www.trendhunter.com/trends/twister-air.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Immersive Scent-Based Devices](https://www.trendhunter.com/trends/aromajoin.md) - [Guided Challenge Party Games](https://www.trendhunter.com/trends/human-controller.md)