# Rose-Shaped Makeup Brushes Storybook Cosmetics Offers 'What's in a Name Rose Brushes' Online By Riley von Niessen | Published 2018-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whats-in-a-name-rose-brushes References: [storybookcosmetics](https://storybookcosmetics.com/products/pre-sale-authentic-storybook-cosmetics-rose-brushes) & [global.ulta](https://global.ulta.com/whats-in-a-name-rose-brushes?productId=xlsImpprod17811015) Storybook Cosmetics, a beauty brand that's known for its unique products that often take inspiration from classic works of fiction, recently came out with its 'What's in a Name Rose Brushes.' The name for the brushes is taken from an iconic line that's said by the character Juliet in William Shakespeare's 'Romeo and Juliet,' as she considers the rivalry between her and her lover's families. The rose-shaped brushes come in a set of four, and boast deep crimson bristles, and emerald green handles that are shaped like stems, complete with detailed leaves. The What's in a Name Rose Brushes are an online-exclusive item, meaning that consumers can only pick them up from Storybook Cosmetics' site, and from retailers like [Ulta](https://www.trendhunter.com/trends/polite-society-1). Image Credit: Storybook Cosmetics ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Rose-shaped Makeup Brushes:** Disruptive innovation opportunity: Creating unique and aesthetically pleasing makeup brushes that stand out in the market. - **Beauty Products Inspired by Classic Works of Fiction:** Disruptive innovation opportunity: Developing a line of beauty products that taps into the nostalgia and emotional connection of classic literature. - **Online-exclusive Beauty Products:** Disruptive innovation opportunity: Capitalizing on the growing trend of online shopping by offering exclusive beauty products through e-commerce platforms. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introducing innovative and unique products to the beauty and cosmetics industry that cater to niche interests and aesthetics. - **E-commerce:** Disruptive innovation opportunity: Leveraging the online retail space to offer exclusive products and reach a wider customer base. - **Fashion and Accessories:** Disruptive innovation opportunity: Expanding the boundaries of fashion and accessories by incorporating elements of literature and storytelling into design concepts. ## Related on Trend Hunter - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Rococo-Inspired Cosmetic Lines](https://www.trendhunter.com/trends/flower-knows.md) - [Hyper-Feminine Hairbrushes](https://www.trendhunter.com/trends/wet-brush-goody-x-loveshackfancy.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [White Rose-Infused Skincare Collections](https://www.trendhunter.com/trends/la-vie-en-roses.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md)