# High-Flying Fashiontography 'Whatever I Am Good' by Nikolay Ivanov and PetOrly Travels the Planet By Marissa Brassfield | Published 2009-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whatever-i-am-good References: [behance.net](http://www.behance.net/Gallery/Whatever-I-am-GOOD___for-Beauty-magazine/365468) & [nikolayivanov](http://nikolayivanov.com/) If you’re in the mood for [virtual travel](https://www.trendhunter.com/trends/epic-ai-travel-photos) and some high-flying fashiontography, ‘Whatever I am Good’ by Nikolay Ivanov and PetOrly is a shoot you’ll love. The pictorial for Beauty magazine was shot in a number of [far-flung locales](https://www.trendhunter.com/trends/travel-changed-me), from deserts to mountains and even a few midair shots. ‘Whatever I am Good’ by Nikolay Ivanov and PetOrly is a shoot filled with fantasy, whimsy and [high fashion](https://www.trendhunter.com/trends/roger-vivier-holiday-2025). Check out more shots from the editorial above. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 75% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Travel Fashiontography:** This trend could open new opportunities for virtual travel experiences and online fashion editorials. - **Fantasy Fashion Shoots:** This trend could disrupt the traditional approach to fashion photography and create more unique and imaginative visual campaigns. - **Location-based Fashion Photography:** This trend could lead to more unconventional and creative fashion photography with unique settings and backdrops. ### Sectors Adopting This - **Fashion:** This industry could benefit from incorporating more high-concept and inventive fashion photography into their marketing campaigns. - **Virtual Reality:** This industry could leverage this trend to develop new virtual travel experiences and immersive fashion photography installations. - **Photography:** This industry could see a demand for more location-based and adventurous fashion photography assignments. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Luggage-Honoring Fashion Collections](https://www.trendhunter.com/trends/louis-vuitton-flight-mode-collection.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)