# Float-Paired QSR Meals The Burger King Whatever Floats Your Melt Meal is a Digital Exclusive By Michael Hemsworth | Published 2023-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/whatever-floats-your-melt-meal References: [chewboom](https://www.chewboom.com/2023/12/11/burger-king-releases-new-whatever-floats-your-melt-meal/) & [burgerking](https://www.burgerking.com)  The [Burger King](https://www.trendhunter.com/trends/burger-king-melt-meals) Whatever Floats Your Melt Meal is being launched as a digital exclusive offering for consumers to pick up in celebration of the return of the [Burger King Melts menu](https://www.trendhunter.com/trends/patty-melt-menu). The meal is priced at $7.99, and comes with your choice of Burger King Melt sandwich including either the Classic Melt, Shroom n' Swiss Melt or the Bacon Melt. The meal also comes with a cup of soft serve ice cream and a soda of your choosing to let customers create a fresh float refreshment that's perfect for pairing with the melted cheese burger. The Burger King Whatever Floats Your Melt Meal is available for a limited time at participating locations nationwide, but can only be ordered via the [brand's website or app](https://www.trendhunter.com/trends/burger-king-breakfast-deal). Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 49% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Digital-exclusive QSR Meals:** The Burger King Whatever Floats Your Melt Meal is a digital exclusive offering that can only be ordered via the brand's website or app. - **Float Refreshment Pairings:** The meal includes a cup of soft serve ice cream and a soda of your choice, allowing customers to create a fresh float refreshment to pair with their melted cheese burger. - **Limited-time Menu Offerings:** The Burger King Whatever Floats Your Melt Meal is available for a limited time at participating locations nationwide, providing a time-limited menu option for customers. ### Industries Being Reshaped - **Quick-service Restaurants (QSR):** The Whatever Floats Your Melt Meal showcases a digital-exclusive offering within the QSR industry, providing an opportunity for other QSR chains to explore online ordering and exclusive menu items. - **Frozen Treats:** The inclusion of soft serve ice cream in the Whatever Floats Your Melt Meal highlights the potential for collaborations and partnerships between QSRs and frozen treat brands. - **Food Delivery Apps:** The exclusive ordering of the meal through the Burger King website or app demonstrates the potential for further integration between QSRs and food delivery apps to offer unique digital experiences. ## Related on Trend Hunter - [Melty QSR Sandwich Deals](https://www.trendhunter.com/trends/burger-king-melt-meals.md) - [Digital-Only Burger Promotions](https://www.trendhunter.com/trends/melt-meals.md) - [Fast-Food Melted Cheese Burgers](https://www.trendhunter.com/trends/whopper-melts.md) - [Patty Melt-Inspired Burgers](https://www.trendhunter.com/trends/burger-king-whopper-melts.md) - [Toasted Cheese Burger Sandwiches](https://www.trendhunter.com/trends/burger-king-whopper-melt.md) - [Swiss Mushroom QSR Burgers](https://www.trendhunter.com/trends/shroom-n-swiss-melt.md) - [Awards Show-Themed QSR Meals](https://www.trendhunter.com/trends/mtv-vma-whopper-meal.md) - [Melty Philly Cheesesteak Sandwiches](https://www.trendhunter.com/trends/philly-melt.md) - [Low-Cost QSR Anniversary Meals](https://www.trendhunter.com/trends/birthday-meal.md)