# Inclusive Luxury Jewelry Ads Pandora Jewelry Launched Its New and Diverse #WhatDoYouLove Campaign By Grace Mahas | Published 2019-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/whatdoyoulove-campaign References: [us.pandora.net](https://us.pandora.net/en/jewelry/collections/autumn-jewelry/?src=categorySearch&position=top) & [us.pandora.net](https://us.pandora.net/en/jewelry/collections/autumn-jewelry/?src=categorySearch&position=top) In anticipation of fall, iconic jewelry brand [Pandora](https://www.trendhunter.com/trends/pandora-talisman) has launched the new [inclusive #WhatDoYouLove Campaign](https://www.trendhunter.com/trends/empowering-jewelry-campaign) that features diverse and authentic women -- referred to as 'Pandora Muses' -- including artist Tasya van Ree; model, actress, and dancer Larsen Thompson; director, writer, and consultant Margaret Zhang; actress Nathalie Emmanuel; and models Georgia May Jagger and Halima Aden. The #WhatDoYouLove Campaign focuses on self-expression and celebrating the differences that makes each woman unique. This is accomplished through candid testimonials given by the featured muses who discuss experiences that have shaped their lives. The campaign "represent the duality and diversity within and between every woman" and celebrates women who are "true to themselves." As more consumers seek diverse and inclusive representation in media, Pandora's new and authentic campaign will surely resonate with conscious consumers seeking to purchase from brands that align with their values. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Luxury Jewelry Ads:** Opportunity for jewelry brands to develop inclusive ad campaigns that celebrate diversity and self-expression. - **Pandora Muses:** Opportunity to create a community of diverse and authentic women who serve as brand ambassadors for jewelry companies. - **Conscious Consumerism:** Opportunity for brands to attract socially conscious consumers by aligning their values with diversity and inclusivity. ### Where This Applies - **Jewelry:** Opportunity for jewelry companies to create inclusive campaigns that appeal to a wider customer base. - **Fashion:** Opportunity for fashion brands to collaborate with diverse and authentic women as brand representatives. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop campaigns that celebrate diversity and self-expression in the fashion and jewelry industry. ## Related on Trend Hunter - [Musician-Starring Jewelry Capsules](https://www.trendhunter.com/trends/pandora-talisman.md) - [Expressive Charm Jewelry](https://www.trendhunter.com/trends/styled-by-katseye.md) - [Festive Jewelry Lines](https://www.trendhunter.com/trends/holiday-2025-collection.md) - [Timelessly Sophisticated Jewelry Designs](https://www.trendhunter.com/trends/more-than-a-gift.md) - [Bespoke Lab-Grown Diamond Jewelry](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md) - [Timeless Nature-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/pandora-unveils.md) - [Ancient Coin-Inspired Jewelry](https://www.trendhunter.com/trends/talisman-collection.md)