# Texan Fast-Food Apparel Whataburger Partners with Academy Sports + Outdoors in a New Clothing Line By Francesca Mercurio | Published 2021-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/whataburger References: [thestreet](https://www.thestreet.com/press-releases/match-made-in-texas-whataburger-and-academy-sports-outdoors-launch-new-apparel-collaboration-15741875) & [academy](https://www.academy.com/shop-whataburger) [Whataburger](https://www.trendhunter.com/trends/bacon-wrangler-double) and [Academy Sports + Outdoors](https://www.trendhunter.com/trends/stem-saturday) have joined forces in an all-new [clothing line collaboration](https://www.trendhunter.com/trends/mcdonaldland-clothing-line) for men. The new Magellan Outdoors x Whataburger offers breathable short-sleeve woven fishing shirts, long-sleeved crew shirts, boat shorts, and caps - perfect for an outdoorsy Texan summer. The line is available for a limited time and was designed for families to enjoy the outdoors while sporting fun new apparel. The line will be available exclusively at Academy Sports + Outdoors, across its 106 locations in Texas. At the same time, other parts of the US can access the line online through Academy Sports + Outdoors. The designs are completed with bright and playful fishing cartoons and completed in Whataburger's signature orange color. This collaboration brings two Texan traditions together and is priced affordably. Image Credit: Academy Sports + Outdoors ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 49% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Limited-time Collaborations:** Brands can innovate by collaborating with other companies for a limited time to create unique products that cater to a certain niche, like the Magellan Outdoors x Whataburger apparel line. - **Branded Apparel:** Companies can create apparel lines that showcase their brand's identity and values, like Whataburger's playful and vibrant designs that reflect their brand's personality. - **Location-based Marketing:** Businesses can target specific geographic locations and tap into regional culture and preferences to create products that capture the essence of that area, like the Magellan Outdoors x Whataburger line that caters to Texans' love of the outdoors and fast food. ### Where This Applies - **Fast Food:** Fast food chains can expand their brand by collaborating with other companies to create unique products that showcase their brand's values and personality, like Whataburger's apparel line. - **Outdoor Retail:** Outdoor clothing and gear retailers can target specific regions and cultures to create products that capture the lifestyle and preferences of that area, like the Magellan Outdoors x Whataburger collaboration line catering to Texans' love of the outdoors and fast food. - **Limited-time Retail:** Retail businesses can capitalize on consumers' fear of missing out by creating limited-time collaborations and product lines that cater to niche markets and build excitement around their brand, like the Magellan Outdoors x Whataburger apparel line at Academy Sports + Outdoors. ## Related on Trend Hunter - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [QSR Golf Gear Collections](https://www.trendhunter.com/trends/arbys-birdies-beef-collection.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Collaboration Retailer Workwear Collections](https://www.trendhunter.com/trends/sheetz-x-dickies-collection.md) - [QSR Summer Capsules](https://www.trendhunter.com/trends/chickfila-originals-summer-collection.md) - [Grocery Store-Branded Apparel](https://www.trendhunter.com/trends/aldi-gear.md) - [Outdoor Living Retail Parnerships](https://www.trendhunter.com/trends/tractor-supply.md)