# QSR Breakfast Burgers Whataburger is Bringing Back its Fan-Favorite Breakfast Burger By Colin Smith | Published 2022-07-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/whataburger-breakfast-burger References: [brandeating](https://www.brandeating.com/2022/07/whataburger-breakfast-burger-makes-limited-time-return-2022.html) & [whataburger](https://whataburger.com/?brea)  Whataburger announced the return of its fan-favorite breakfast offering, the '[Whataburger Breakfast Burger](https://www.trendhunter.com/trends/whataburger-breakfast-bowl).' This is a traditional breakfast sandwich with a premium twist. The sandwich contains an abundance of toppings such as a slice of beef, two slices of bacon, a fried egg, tater tot-style hash browns, and a piece of melted American cheese. Lastly, the sandwich is topped with creamy pepper sauce and served on a hamburger bun. The Whataburger Breakfast Burger was popular during its initial release as a result of [its value](https://www.trendhunter.com/trends/whataburger-bigger-better-bundles). The SRP of the burger is $4.99 on its own, which is quite affordable given the premium list of toppings on the burger. Additionally, breakfast combos are available to add a side and a drink, rounding out a morning meal. Image Credit: Whataburger ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Breakfast Burgers:** Opportunities for QSRs to create innovative breakfast menu items featuring non-traditional toppings such as burgers, bacon, and cheese. - **Premium Fast Food:** The rise in demand for breakfast menu items featuring premium ingredients and flavors may create opportunities for QSRs to expand their premium fast food offerings. - **Combo Meal Deals:** There is an opportunity for QSRs to increase sales by offering affordable and convenient breakfast combo meal deals to busy morning customers. ### Industries Being Reshaped - **Quick-service Restaurants:** QSRs can innovate their breakfast menus to meet the demands of customers seeking non-traditional breakfast foods that are both affordable and premium in flavor. - **Fast Food Industry:** Premium fast food offerings, including breakfast menu items featuring high-end ingredients, may help QSRs stay ahead of the competition and appeal to a wider range of customers. - **Convenience Stores:** Convenience stores may have an opportunity to offer breakfast combo meal deals as a way to compete with QSRs and attract morning traffic to their stores. ## Related on Trend Hunter - [Loaded QSR Breakfast Bowls](https://www.trendhunter.com/trends/whataburger-breakfast-bowl.md) - [All-in-One Breakfast Burgers](https://www.trendhunter.com/trends/cracker-barrel-breakfast-burger.md) - [Piquant Breakfast Burgers](https://www.trendhunter.com/trends/spicy-breakfast-burger.md) - [QSR-Backed Breakfast Items](https://www.trendhunter.com/trends/bk-breakfast-wraps.md) - [Burger-Inspired Breakfast Menus](https://www.trendhunter.com/trends/shake-shack-breakfast-sandwiches.md) - [Spicy Biscuit Sandwiches](https://www.trendhunter.com/trends/spicy-honey-butter-chicken-biscuit.md) - [Spicy QSR Breakfast Burritos](https://www.trendhunter.com/trends/wendys-breakfast-burrito.md) - [App-Only QSR Breakfast Deals](https://www.trendhunter.com/trends/burger-king-breakfast-deal.md) - [Cheeseburger-Inspired Breakfast Sandwiches](https://www.trendhunter.com/trends/sausage-bacon-deluxe.md)