# GPS Vehicle Safety Features Jaguar and Land Rover Adopted What3Words Functionality By Colin Smith | Published 2022-06-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/what3words-partnership References: [driving](https://driving.ca/auto-news/technology-news/jaguar-and-land-rover-latest-to-add-what3words-app-to-their-vehicles) & [what3words](https://what3words.com/embedded.fizzled.trial)  The automakers '[Jaguar](https://www.trendhunter.com/trends/sv-edition-one)' and '[Land Rover](https://www.trendhunter.com/trends/jaguar-and-land-rover-vehicles)' have each announced a new What3Words partnership. What3Words is a [safety-focused geolocator application](https://www.trendhunter.com/trends/im-safe) that allows for devices, such as cell phones or smart cars, to be tracked even in the absence of an internet connection. The application achieves this by having a unique always-on functionality that continues to transmit the location data even after connections are lost. The What3Words application determines the location of a signal based on three words. Each three-square-meter block of the earth has been assigned a three-word coordinate, rather than longitude and latitude. This makes it much easier to determine the exact location of an individual report, such as a lost vehicle, as the company can simply cross-reference its geolocation software to pinpoint the target. What3Words is excellent for Jaguar and Land Rover cars for customers who like to explore, travel long distances, or go off-roading where it may be difficult to find help if needed. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 35% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Geolocator Applications:** Other car manufacturers and service providers can adopt similar always-on geolocator functionality for increased safety and security for their customers. - **Three-word Coordinates:** Companies in various industries can explore using three-word coordinates for improved location accuracy, especially in areas without proper street address systems. - **Offline Tracking:** Businesses can develop innovative solutions that allow for offline tracking and reporting of devices, even in areas without an internet connection. ### Where This Applies - **Automotive:** Car manufacturers can explore adopting What3Words functionality and other geolocation technologies to enhance the safety and navigation features of their vehicles. - **Travel and Tourism:** Tour companies and adventure travel providers can adopt geolocation technologies to ensure the safety and security of their customers in remote and unfamiliar locations. - **Emergency Services:** Emergency response teams can explore using offline tracking and geolocator technology to efficiently respond to emergencies in areas without proper address systems or internet connection. ## Related on Trend Hunter - [Data-Driven Connected Cars](https://www.trendhunter.com/trends/datadriven-connected-cars.md) - [Voice Assistant Infotainment Updates](https://www.trendhunter.com/trends/jaguar-and-land-rover-vehicles.md) - [Lost Package Preventing Technology](https://www.trendhunter.com/trends/missing-package.md) - [Advanced Automotive Systems](https://www.trendhunter.com/trends/waze-1.md) - [Luxury Off-Road Electric SUVs](https://www.trendhunter.com/trends/range-rover-electric-prototype.md) - [IoT-Enabled Driving Safety Beacons](https://www.trendhunter.com/trends/sigfox.md) - [Vehicle Security Ranges](https://www.trendhunter.com/trends/vehicle-security.md) - [Safety-Centric Electric SUVs](https://www.trendhunter.com/trends/safetycentric-electric-suv.md) - [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md)