# Time-Stopping Watches The 'What Watch' is an App-Connected Watch That Records Special Moments By Christopher Magsambol | Published 2015-11-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/what-watch References: [highsnobiety](http://www.highsnobiety.com/2015/11/11/introducing-brooklyn-what-watch-smartwatch/) & [techtimes](http://www.techtimes.com/articles/90461/20151001/what-watch-will-help-you-keep-track-of-the-time-and-the-moment.htm) In a fast-moving world, the 'What Watch' was designed to help consumers slow down, and stop time. The watch doesn't literally stop time, but instead allows you to press a red button on its side, that records and documents a specific moment. This essentially creates a time stamp that is sent to an [accompanying app](https://www.trendhunter.com/trends/timelapse-content) and can be attached to pictures or videos, and even shared on social media. The What Watch is [not quite a smartwatch](https://www.trendhunter.com/trends/retrofuture-wrist-tech), but is ingrained with some technological capabilities. The device helps to contribute to people's digital diaries, while also providing a functional and stylish timepiece. The What Watch will be of tremendous use when individuals seek to record a specific moment in their life, like the birth of a child, or the final steps at a marathon finish line. The watch ensures that every memorable moment is recorded and can be re-lived. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Time-stamping Technology:** The 'What Watch' utilizes time-stamping technology to record and document specific moments, creating opportunities for other industries to explore similar applications. - **Digital Diaries:** The 'What Watch' contributes to people's digital diaries, presenting potential for industries to develop innovative products and services that enhance personal documentation and storytelling. - **Shareable Time Moments:** The 'What Watch' allows users to attach recorded moments to pictures or videos, offering industries the chance to create platforms for sharing and reliving unique experiences. ### Industries Being Reshaped - **Watchmaking:** The 'What Watch' introduces time-stamping capabilities to traditional watchmaking, providing opportunities for watch companies to incorporate similar features into their products. - **Technology:** The 'What Watch' merges technology with timepieces, opening doors for the technology industry to explore the integration of smart capabilities into stylish accessories. - **Photography and Videography:** The 'What Watch' enables users to attach recorded moments to photos and videos, presenting possibilities for the photography and videography industries to develop platforms for seamless integration of time-stamped memories. ## Related on Trend Hunter - [Stress-Reducing Screenless Watches](https://www.trendhunter.com/trends/nowatch.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Connected Watch-Analyzing Devices](https://www.trendhunter.com/trends/watch-measurement-tool.md) - [Pocket Watch-Inspired Wearables](https://www.trendhunter.com/trends/smart-pocket-watch.md) - [AR Watch Try-Ons](https://www.trendhunter.com/trends/perfect-corp-and-timez.md) - [Minimalist Time Management](https://www.trendhunter.com/trends/wow-clock.md) - [Deep Focus Desktop Displays](https://www.trendhunter.com/trends/tabletop-stopwatch.md) - [Collaborative Retrograde Timepieces](https://www.trendhunter.com/trends/the-timechanger.md)