# Relaxed Coastal Fashion Benetton's Lookbook Provides Perfect Ideas for What to Wear on Vacation By Laura McQuarrie | Published 2014-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/what-to-wear-on-vacation References: [refinery29](http://www.refinery29.com/benetton) & [benetton](http://www.benetton.com/woman/) If you're looking for ideas on what to wear on vacation to someplace warm and tropical, look no further than this [Benetton](https://www.trendhunter.com/trends/sisterland-stranger-things) collection. The brand's Summer lookbook was shot on the Italian coast of Capri, featuring a variety of [loose-fitting, comfy clothes](https://www.trendhunter.com/trends/travel-diaries-collection) in refreshingly bright hues. As well as being a treat for the eyes, the cotton fabric used in the collection promises to be light-as-air and breathable, so that you can breezily make the transition from the beach to the bar. Building off of the easy theme of the overall collection, each of the garments can be [mixed and matched with others](https://www.trendhunter.com/trends/marie-oliver) to create the perfect look for lounging or partying by the seaside. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Loose-fitting Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly loose-fitting clothing options for vacation wear. - **Bright Hues:** Disruptive innovation opportunity: Create innovative dyeing techniques to offer customizable and vibrant color options for vacation clothing. - **Mix and Match:** Disruptive innovation opportunity: Design a digital platform that allows users to virtually mix and match vacation outfits, providing convenience and style inspiration. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Implement smart textiles and wearable technology in vacation fashion to enhance comfort and functionality. - **Textile:** Disruptive innovation opportunity: Develop sustainable fabric alternatives that are lightweight, breathable, and suitable for warm weather vacation clothing. - **Retail:** Disruptive innovation opportunity: Create immersive shopping experiences through virtual reality or augmented reality to enhance the vacation clothing selection process. ## Related on Trend Hunter - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md)