# Dramatic Tonal Retro Sneakers The Nike Air Jordan 5 Comes in a What The Colorway By Amy Duong | Published 2020-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/what-the References: [highsnobiety](https://www.highsnobiety.com/p/jordan-5-what-the-buy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) & [stockx](https://stockx.com/air-jordan-5-retro-what-the?utm_source=highsnobiety&utm_medium=editorial&utm_campaign=jordan_5_what_the) The [Nike](https://www.trendhunter.com/trends/golden-ticket-colorway) [Air Jordan 5](https://www.trendhunter.com/trends/earth-colorway) sneaker model is a retro design and it recently dropped in a new colorway entitled 'What The.' The silhouette features a plethora of dramatic detailing in terms of design, color palette, and patterning. This makes the name of the silhouette very fitting and features eight drops in total. The yellow upper comes from 2011 when the shoe arrived in a Tokyo iteration. The Shanghai details come from the 2013 Shanghai Shen model, the crimson suede upper is drawn from the Raging Bull pack to name a few. The What The celebrates the understated design of the sneaker model. Additional standout elements include the yellow midsole with [speckled blue detailing](https://www.trendhunter.com/trends/white-cement-colorway) on the side. Image Credit: StockX ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Retro Sneaker Design:** The dramatic detailing and color palette of the Nike Air Jordan 5 'What The' colorway showcases the trend of retro sneaker design. - **Multicolor Silhouette:** The 'What The' colorway of the Nike Air Jordan 5 embraces the trend of multicolor silhouettes in sneaker fashion. - **Nostalgic Collection:** The eight drops of the Nike Air Jordan 5 'What The' colorway tap into the trend of nostalgic collections, referencing past iterations and models. ### Who This Affects Most - **Footwear and Fashion:** The Nike Air Jordan 5 'What The' colorway presents a disruptive innovation opportunity for the footwear and fashion industry through its unique retro design and multicolor silhouette. - **Streetwear:** The 'What The' colorway of the Nike Air Jordan 5 caters to the streetwear industry's demand for limited edition and nostalgic sneaker releases. - **Collectibles and Memorabilia:** The eight drops of the Nike Air Jordan 5 'What The' colorway create a valuable collectible opportunity for the collectibles and memorabilia industry, appealing to sneaker enthusiasts and collectors. ## Related on Trend Hunter - [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md) - [Greyscale Leather Speckled Sneakers](https://www.trendhunter.com/trends/fear-colorway-1.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Monochromatic Speckled Sneakers](https://www.trendhunter.com/trends/white-cement-colorway.md) - [Sleek Minimal Sneaker Colorways](https://www.trendhunter.com/trends/fear-colorway.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Monochromatic Timeless Sneakers](https://www.trendhunter.com/trends/white-thunder.md) - [Brutalist Monochromatic Retro Sneakers](https://www.trendhunter.com/trends/air-jordan-4.md)