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# Upcycled Silken Sneakers
These 'What the Versace' Shoes are Made from a Pair of Patterned Pants

By Charlotte Joyce Kidd | Published 2015-11-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/what-the-versace
References: [highsnobiety](http://www.highsnobiety.com/2015/11/09/nike-air-max-1-the-what-the-versace/) & [instagram](https://instagram.com/etai.la/)

These 'What the [Versace](https://www.trendhunter.com/trends/versace-mercury)' sneakers by custom leather goods designer Etai LA are made from an upcycled pair of Versace silken pants.

The Los Angeles-based designer took a pair of incredible, multi-patterned vintage Versace pants, cut them up and sewed the silk pants pieces onto a pair of Nike [Air Max 1](https://www.trendhunter.com/trends/cave-stone-colorway) sneakers. The result is a pair of attention-grabbing, 80s-inspired, one-of-a-kind shoes.

The custom silk 'What the Versace' sneakers are for sale on the etai.la [Instagram](https://www.trendhunter.com/trends/markvonrama) account, which displays a variety of completely unique handmade items built from upcycled vintage designer pieces. Although no specific price is placed on the 'What the Versace' shoes, the boutique's Instagram bio clearly states that prices start at $1,000.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 87% | Activity: 90% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Upcycled Fashion:** Disruptive innovation opportunity: Create unique and sustainable products by repurposing vintage clothing and accessories.
- **Custom Sneaker Design:** Disruptive innovation opportunity: Offer personalized and one-of-a-kind sneakers by combining different fabrics and patterns.
- **Social Media Commerce:** Disruptive innovation opportunity: Utilize Instagram and other platforms to showcase and sell handmade upcycled products.

### Sectors Adopting This

- **Fashion Retail:** Disruptive innovation opportunity: Embrace sustainability by incorporating upcycled fashion into the product offerings.
- **Customization Services:** Disruptive innovation opportunity: Develop a niche market by providing customized sneaker design services.
- **E-commerce:** Disruptive innovation opportunity: Capitalize on the growing trend of social media commerce for selling handmade and unique products.

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