# Transformative Definition Videos CSI's 'What the Heck is Social Innovation?' Feature Tells a Story By Social Business Editor | Published 2014-05-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/what-the-heck-is-social-innovation References: [youtube](https://www.youtube.com/watch?v=Flw9g6rzTJo&utm_source=Innovators&utm_campaign=c31c874e19-Festival_of_Social_Innovation5_29_2014&utm_medium=email&utm_term=0_690d89cb87-c31c874e19-48046241) & [socialinnovation](http://socialinnovation.ca/) Created by Michael Krauss and Lhara Eben, the [Centre for Social Innovation's](https://www.trendhunter.com/trends/here-for-you-canada) (CSI) recent [video called](https://www.trendhunter.com/trends/creatify-20) "What the Heck is Social Innovation?" asks a question many of us couldn't answer ourselves. The feature was created in part as a celebration for the organization's 10-year anniversary. Founded in Toronto, CSI now has a location on the west side of New York City. Their are many different faces featured here and the definition, of course, depends on each individual, organization and cause. But what is the answer that they come up with? "Social innovation refers to the creation, development, adoption and integration of new and renewed concepts and practices that put people and the planet first," they write on the [YouTube](https://www.trendhunter.com/trends/summarizeing) description. "We can all be a part of the solution. Because it's up to us." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 20% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Social Innovation Practices:** The emergence of social innovation practices that put people and the planet first offer opportunities for businesses to address societal challenges with creative solutions. - **Social Impact Creation:** The increase in social impact creation through new and renewed concepts and practices presents opportunities for businesses and organizations to align their values with societal needs and concerns. - **Storytelling for Social Change:** The use of storytelling for social change, as seen in CSI's 'What the Heck is Social Innovation?' video, offers opportunities for businesses to inspire audiences and rally support for causes that align with their values. ### Industries Being Reshaped - **Social Enterprise:** The social enterprise industry can utilize social innovation practices and storytelling to create and market products and services that are aimed at solving societal challenges. - **Non-profit Organizations:** Non-profit organizations can leverage social innovation practices to create and implement programs that address societal needs and align with their mission statements. - **Corporate Social Responsibility:** Corporate social responsibility initiatives can utilize social innovation practices to create more meaningful impact and align their goals with societal needs and concerns. ## Related on Trend Hunter - [Bravery-Celebrating Short Films](https://www.trendhunter.com/trends/all-is-beauty.md) - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Cross-Industry Insight Networks](https://www.trendhunter.com/trends/the-think-party.md) - [Interactive Video Platforms](https://www.trendhunter.com/trends/clixie-ai.md) - [Transformative Social Media Platforms](https://www.trendhunter.com/trends/weare8.md) - [AI-Powered Social Media Series](https://www.trendhunter.com/trends/hard-drive-reveal.md) - [Video Repurposing Tools](https://www.trendhunter.com/trends/video-to-social.md) - [Transformative Storytelling Experiences](https://www.trendhunter.com/trends/experiencecraft1.md) - [AI Storytelling Platforms](https://www.trendhunter.com/trends/storycom.md)