# Logo-Intruding Animal Illustrations 'What The Fox' Features Cuddly Brand Infiltrating Pooch By Jason Soy | Published 2011-11-27 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/what-the-fox References: [blog.thaeger](http://blog.thaeger.com/2011/11/23/what-the-fox/) & [conidesign.fr](http://conidesign.fr/) 'What the Fox', in addition to being something that I occasionally yell out when I'm angry, is a series of quirky illustrations by Nicolas Moles that features a fox infiltrating and integrating himself in some of the most iconic logos in modern times. The results are surprisingly nifty and comical. [Facebook](https://www.trendhunter.com/trends/ai-reply-generator-social24), [Twitter](https://www.trendhunter.com/trends/twitter-blue-1), [Apple Inc.](https://www.trendhunter.com/trends/mls-season-pass), YouTube, Red Bull and even Playboy all get the What the Fox treatment, and it's fun for viewers to see how Moles gets his fox to interact with each piece. Though I do feel a little bad for the Twitter bird, who essentially got gnawed to death and is now a bloody pile. The images in What the Fox were created digitally using vectors, which give the final products a pristine and chic overall aesthetic. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 90% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Illustration Integration:** The trend of integrating illustrations into iconic logos presents opportunities for disruptive innovation in logo design and branding. - **Quirky Branding:** The trend of incorporating quirky elements into branding can lead to disruptive innovation in attracting and engaging customers. - **Digital Vector Art:** The trend of creating digital art using vectors opens up disruptive innovation opportunities for creating unique and visually appealing designs. ### Where This Applies - **Graphic Design:** The graphic design industry can explore disruptive innovation opportunities in integrating illustrations into logo design and branding. - **Advertising:** The advertising industry can leverage quirky branding trends to disrupt traditional marketing strategies and capture audience attention. - **Digital Art:** The digital art industry can embrace disruptive innovation by exploring new techniques and tools for creating vector-based illustrations with a chic aesthetic. ## Related on Trend Hunter - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Playful Cat Illustrations](https://www.trendhunter.com/trends/open-meow.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Reimagined Milkshake Mascots](https://www.trendhunter.com/trends/nesquick.md) - [Creative Network Rebrands](https://www.trendhunter.com/trends/iris-worldwide.md) - [Whimsical Dog-Inspired Tech Accessories](https://www.trendhunter.com/trends/pawfect-chill-time.md) - [Retro-Tinged Social Logos](https://www.trendhunter.com/trends/twitter-blue-1.md)