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# Hilariously Profane Cookbooks
'What the F**K Should I Make for Dinner' Helps the Indecisive Chef

By Matt Ho | Published 2012-01-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/what-the-fk-should-i-make-for-dinner
References: [coolmaterial](http://coolmaterial.com/media/what-the-f-should-i-make-for-dinner/) & [amazon](http://www.amazon.com/dp/0762441771/?tag=trenhunt0f-20)

When the brain’s not working and dinner time creeps in, people can now turn to a website called 'What the F**K Should I Make for Dinner' for inspiration. The site is in a “[choose your own adventure](https://www.trendhunter.com/trends/cookedwiki)” style, and now fans can get a copy of the book if they prefer.

Much like the site itself, [the book version](https://www.trendhunter.com/trends/genshin-impact-cookbook) of 'What the F**K Should I Make for Dinner' operates the same way as the site. In other words, its designed with navigational prompts that lead from recipe-to-recipe until the reader arrives at a meal that will suit their taste for the evening. There are over 50 recipes to choose from and yes, it’s [vegan-friendly](https://www.trendhunter.com/trends/vegan-recipe-generator) too.

Next time you catch yourself asking the same question that the book poses, open it up and this should help your indecisive self.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 15% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Interactive Recipe Platforms:** Opportunity for platforms that offer interactive, choose-your-own-adventure style recipe suggestions.
- **Humor in Cooking:** Potential for cookbooks and food content that incorporate humor and profanity to engage audiences.
- **Vegan-friendly Recipes:** Growing demand for vegan options presents opportunities for recipe books and platforms that cater to this market.

### Who This Affects Most

- **Food and Beverage:** Innovative cookbooks and recipe platforms can disrupt the traditional food and beverage industry by offering unique and interactive cooking experiences.
- **Publishing:** Cookbooks that incorporate humor and profanity can attract a new audience and disrupt the publishing industry with fresh and unconventional content.
- **Plant-based Food:** The rise in veganism creates opportunities for industries related to plant-based food, including recipe books and online platforms that focus on vegan-friendly recipes.

## Related on Trend Hunter

- [Couples Recipe Books](https://www.trendhunter.com/trends/recipe-therapy.md)
- [Student-Friendly Digital Cookbooks](https://www.trendhunter.com/trends/cookin-somethin-for-college.md)
- [One-Star Cookbooks](https://www.trendhunter.com/trends/one-star-cookbook.md)
- [Film-Themed Cookbooks](https://www.trendhunter.com/trends/scrounging-cookbook.md)
- [Horror Film-Inspired Cookbooks](https://www.trendhunter.com/trends/death-for-dinner-cookbook.md)
- [Branded Pickle-Centric Cookbooks](https://www.trendhunter.com/trends/grillos-presents-pickled-fresh.md)
- [Humorous Profanity Candles](https://www.trendhunter.com/trends/fuck-this-candle.md)
- [Accessible Vegan Recipe Cookbooks](https://www.trendhunter.com/trends/mission-vegan.md)
- [Gross Trading Card Cookbooks](https://www.trendhunter.com/trends/the-garbage-pail-kids-cookbook.md)
