# Mysterious QSR Soda Contests The Wendy's What the Fanta? Sweepstakes Puts $10,000 Up for Grabs By Michael Hemsworth | Published 2021-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/what-the-fanta References: [chewboom](https://www.chewboom.com/2021/10/28/wendys-launches-3-new-fanta-mystery-mixes/) & [wendys](https://www.wendys.com)  The Wendy's What the [Fanta](https://www.trendhunter.com/trends/fanta-mystery-mixes)? sweepstakes is a new promotion being launched by the [QSR](https://www.trendhunter.com/trends/wendys-frosty-menu-items) brand to provide consumers with a way to put their tastebuds to the test and try their hand at winning big. The sweepstakes consists of having patrons try out the [Mystery Mix](https://www.trendhunter.com/trends/mystery-drink) on the Coca-Cola Freestyle machine at their nearest location and taking a guess at what they think it tastes like. Consumers only need to tweet their guess using the hashtags #WhatTheFant and #sweepstakes to enter to win up to $10,000. The Wendy's What the Fanta? sweepstakes is running at participating locations across the US where more than 11,800 Coca-Cola Freestyle machines are available, but only through November 7, 2021. Image Credit: Wendy’s ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 35% | Activity: 75% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Soda Sweepstakes:** Businesses can leverage the popularity of social media to create interactive contests around their products, engaging with customers and increasing brand awareness. - **Mystery Flavors on Demand:** Incorporating customizable dispensers with an array of flavor choices and enabling patrons to guess the Mystery Mix is an innovative way to boost curiosity and engagement with customers. - **Gamification of Food and Beverage Industry:** Incorporating gamification elements in promotional events, like sweepstakes or mystery flavors, caters to consumers' entertainment needs, separating businesses from their competitors. ### Who This Affects Most - **QSR Industry:** Quick-serve restaurants can attract customers and increase sales by leveraging creative marketing approaches to grab customers' attention and engage with their sense of taste and curiosity. - **Beverage Industry:** Innovative beverage dispensers and promotions like sweepstakes create unique consumer experiences, boost brand visibility, and increase revenue streams in the beverage industry. - **Social Media Industry:** Businesses can strengthen their online and social media presence by designing unique social media-oriented contests, such as sweepstakes, to boost brand engagement and recognition. ## Related on Trend Hunter - [Taste-Test Pop Promotions](https://www.trendhunter.com/trends/fanta-mystery-mixes.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Mysterious Halloween Soda Releases](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor.md) - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Extra-Frosty QSR Dessert Drinks](https://www.trendhunter.com/trends/wendys-frosty-menu-items.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Mysterious Pinkish Zero-Sugar Sodas](https://www.trendhunter.com/trends/2022-what-the-fanta-campaign.md) - [All-Black Mystery Sodas](https://www.trendhunter.com/trends/zero-sugar-what-the-fanta.md) - [Mysterious Lime Green Slushies](https://www.trendhunter.com/trends/frozen-what-the-fanta.md)