# Versatile Wellness Patches What Supp Co. is Revolutionizing Wellness for the Zillennial Generation By Georgia Wray Norsten | Published 2025-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/what-supp-co References: [thewhatsupp](https://thewhatsupp.com/)  [What Supp Co.](https://www.trendhunter.com/trends/what-do-you-coffee), the brainchild of former [British](https://www.trendhunter.com/trends/collider-brew-co) Vogue editor Kelly Gilbert, is redefining wellness with a bold, Zillennial-focused approach to supplements. Launching direct-to-consumer, the brand introduces three [transdermal wellness patches](https://www.trendhunter.com/trends/nad-longevity-patches) -- 'Dip Out' (chill), 'Protect Your Energy' (energy), and 'Recovery' (detoxification). Designed for a generation more focused on maximizing wellness than treating deficiencies, these patches offer a fun, flexible alternative to traditional pills. What Supp Co. boasts a vibrant design and innovative features. Each patch includes mini-mantras like 'Protect Your Energy' and incorporates aromatherapy benefits: sandalwood for energy, chamomile for relaxation, and peppermint for detox. Gilbert’s trademarked 'PatchTech' delivers active ingredients like B vitamins, ashwagandha, and glutathione directly through the skin, ensuring optimal absorption. With plans to expand into other innovative formats, What Supp Co. is positioned to become a wellness staple for those seeking balance, creativity, and convenience in their routines. Image Credit: What Supp Co. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 86% | Activity: 83% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Transdermal Supplementation:** A shift from traditional supplement forms to transdermal patches highlights increased focus on efficient nutrient delivery methods. - **Aromatherapy Integration:** Blending aromatherapy with wellness products represents a multisensory approach to supplement consumption, enhancing user experiences. - **Zillennial Wellness Market:** Targeting the Zillennial demographic with tailored wellness solutions showcases an emerging focus on the unique preferences and lifestyle aspirations of this generation. ### Where This Applies - **Nutraceuticals:** The nutraceuticals industry is embracing innovative delivery systems like transdermal patches to meet evolving consumer expectations for efficacy and convenience. - **Direct-to-consumer Healthcare:** Direct-to-consumer models are disrupting traditional retail in the healthcare sector by offering personalized wellness solutions directly to tech-savvy consumers. - **Functional Aromatherapy:** Integrating aromatherapy into wellness products is creating a niche segment within the health and wellness industry that prioritizes holistic well-being. ## Related on Trend Hunter - [Functional Vitamin-Infused Patches](https://www.trendhunter.com/trends/the-patch-brand.md) - [Beauty Vitamin Patches](https://www.trendhunter.com/trends/beauty-vitamin-patches.md) - [Stick-On Supplements](https://www.trendhunter.com/trends/patch-up.md) - [Health-Focused Non-invasive Patches](https://www.trendhunter.com/trends/super-patch.md) - [Versatile Wellness Patch Lines](https://www.trendhunter.com/trends/wellness-patch1.md) - [Nutrient-Infused Skin Patches](https://www.trendhunter.com/trends/rescue.md) - [Gen Z Wellness Patches](https://www.trendhunter.com/trends/wellness-patch.md) - [Wellness Patch Bundles](https://www.trendhunter.com/trends/wellness-patches.md) - [Modern Plant-Based Wellness Brands](https://www.trendhunter.com/trends/aprico.md)