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# Social Exploration Apps
What Spot Now App Lets You See Inside a Venue Before You Get There

By Summer Luu | Published 2011-01-14 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/what-spot-now-app
References: [mashable](http://mashable.com/2011/01/11/what-spot-now/) & [itunes.apple](http://itunes.apple.com/us/app/what-spot-now/id387300213?mt=8)

With the What Spot Now App, you can find out what's happening at your [favorite venue](https://www.trendhunter.com/trends/place-to-be) before you even show up.

This app comes in handy in multiple ways. Haven't been to a certain club yet and want to check out the scene? Does a restaurant have a line-up right now? Is the cute barista working today? See, there are a handful of reasons to view the inside of an establishment before arriving. Hooked up with wi-fi cams, the [real-time live stream](https://www.trendhunter.com/trends/trending-spots) goes straight to your [iPhone](https://www.trendhunter.com/trends/auki-labs-mckenna) with the What Spot Now App.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 44% | Activity: 10% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Real-time Venue Exploration:** Opportunity for apps that provide live stream views inside venues to help users make informed decisions before arriving.
- **Preemptive Experience Assessment:** Opportunity for apps that allow users to assess the atmosphere, wait times, and staff before visiting a specific venue.
- **Social Recommendation Enhancement:** Opportunity for apps that integrate real-time venue previews to enhance social recommendations and increase user engagement.

### Industries Being Reshaped

- **Hospitality:** Disruptive innovation opportunity for the hospitality industry to provide virtual venue experiences and attract potential customers.
- **Travel and Tourism:** Opportunity for travel and tourism industry to enhance travel planning by providing real-time views of venues to help travelers make informed decisions.
- **Technology:** Opportunity for technology companies to develop and improve the capabilities of live streaming apps for venue exploration.

## Related on Trend Hunter

- [Nightlife Insight Tools](https://www.trendhunter.com/trends/up-2-tonight.md)
- [New Spot Finders](https://www.trendhunter.com/trends/atarashiyo.md)
- [Innovative Activity-Finding Apps](https://www.trendhunter.com/trends/we-outside.md)
- [Pocket Concierge Apps](https://www.trendhunter.com/trends/pocket-concierge.md)
- [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md)
- [City Exploration Apps](https://www.trendhunter.com/trends/social-exploration-app.md)
- [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md)
- [Real-Time Night Life Maps](https://www.trendhunter.com/trends/nightlife-in-sydney.md)
- [Real-Time Sharing Apps](https://www.trendhunter.com/trends/momentshub.md)
