# Romantic Moment Websites Tiffany & Co.'s 'What Makes Love True' Site Captures Cute Couples Stories By Leslie Chen | Published 2011-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/what-makes-love-true References: [adverblog](http://www.adverblog.com/2011/07/22/love-is-everywhere/#more-6698) & [whatmakeslovetrue](http://www.whatmakeslovetrue.com/romantic-inspirations/) [Tiffany & Co.'s](https://www.trendhunter.com/trends/tiffany-wonder-exhibition) new website 'What Makes Love True' is all about creating your perfect romance. Viewers are greeted with the short film 'True Love Grows' which depicts a happy couple on their [wedding day](https://www.trendhunter.com/trends/wedding-jewellery-guide). The 'What Makes Love True' website is full of cute and [romantic stories](https://www.trendhunter.com/trends/love-by-notes) as well as tips for those who are finding themselves filled with butterflies. It even lists the best places for romantic moments around New York City, as Tiffany & Co. has called it the "ultimate city for falling ecstatically in love." Be sure to check out the website to fulfill those hopelessly romantic moments. **Implications** - No longer just looking for products that work, consumers are seeking out items they make a connection with. Designs that feature a deeper meaning are attractive to those who want to establish relationships through their purchases. Companies trying to increase their value could focus on this when coming out with new designs. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 16% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Emotional Connection Products:** Creating products that establish an emotional connection with consumers presents an opportunity for companies to increase their value. - **Romantic Experience Marketing:** Using romantic moments and experiences as a marketing strategy can attract consumers who crave meaningful connections. - **Personalized Storytelling Platforms:** Developing platforms that allow consumers to share and engage with romantic stories presents a disruptive innovation opportunity. ### Industries Being Reshaped - **Jewelry:** In the jewelry industry, creating designs that hold deeper meaning can attract consumers who want to establish emotional connections through their purchases. - **Hospitality & Tourism:** In the hospitality and tourism industry, incorporating romantic moments and experiences into marketing strategies can attract consumers seeking meaningful connections. - **Digital Media:** In the digital media industry, developing platforms that allow users to share and engage with romantic stories presents a disruptive innovation opportunity. ## Related on Trend Hunter - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Milestone-Marking Relationship Maps](https://www.trendhunter.com/trends/lovecation-moments.md) - [Global Love Story Maps](https://www.trendhunter.com/trends/wherewemetorg.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Immersive Jewelry Exhibitions](https://www.trendhunter.com/trends/tiffany-wonder-exhibition.md) - [Romantic Curated Jewelry Collections](https://www.trendhunter.com/trends/valentines-day-jewelry1.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Curated High-End V-Day Collections](https://www.trendhunter.com/trends/valentines-day-gift-selection.md)